Richtlinie or guideline

Americans have a higher tolerance for deviating from processes. Americans see processes and procedures fundamentally as tools. Whereas a German colleague sees in a process a Richtlinie (order, instruction), his American counterpart often sees a guideline. The term guideline is often translated into Richtlinie. This translation is false and misleading.

Like their German colleagues, Americans seek that fine line between process-discipline and -flexibility. The moment a process makes unnecessary demands which do not serve the overall goals, that process is deemed rigid. Americans will deviate by reevaluating the most important factors: risk, resources, back-up contingencies, and the final value-added for the end-customer.

Results delivered in a timely fashion, even if the product of a process is not followed step-by-step, are preferred over results delivered too late, but the product of a process vs followed step-by-step. Americans, both as customers and suppliers, can “sleep at night” with the so-called 80%-solution, as long as the missing 20% is compensated by the advantage of speed, responsiveness or price (cost).

When to deviate: Americans are quick to deviate from steps within a process or procedure if: it does not add value, does not help, does not move their work forward; external forces demand it, such as schedule, budget or customer demands; after getting input from experienced colleagues and/or permission from their team lead or process owner; and as long as the deviation conforms (compliant) with laws and regulations.

Americans speak of taking a down and dirty approach, of doing whatever it takes to get the job done, of being pragmatic.

Flexibilität

The German dictionary Duden defines Flexibilität (flexibility) as: flexible property, quality, composition, character; bendability, pliability; the ability to adjust, adapt, conform.

Synonyms: Wendigkeit agility, maneuverability, mobility; Nachgiebigkeit compliance, softness, resilience, yielding; Geschmedigkeit malleability, litheness, limberness.

What is quality?

Deduktiv. Deductive. Latin deductivus, deductio. To base on, to continue. Deduction, or the deductive method, is defined in philosophy as arriving at specific conclusions based on assumptions or principles.

The Greek philosopher Aristotle defined deduction as „conclusions about the specific based on the general.“ Induction, or inductive thinking, is the opposite: arriving at general principles based on the observation of particulars.

Normen. Norms. Latin norma, the measurement of an angle; generally excepted rules of interaction among people; standards for size, weight, quality; the average value of something; minimum values of a thing or behaviour.

Qualität ist die Einhaltung von Normen. Quality is meeting all necessary norms. The response of a German engineer to the question „What is quality?“

Bureaucracy

1. Non-elected government officials. Administrative policy-making group. 2. Specialization of functions, adherence to fixed rules, hierarchy of authority. 3.A system of administration marked by officialism, red-tape and proliferation. From French bureaucratie: bureau desk and –cratie a kind of government. (MerriamWebster)

Longer! Longer! Longer!

Christoph Waltz, an Austrian who often makes jokes about Germans in a rather gratuitous way, puts Jimmy Fallon to the test with a quiz on the definitions of long German words, like Bezirksschornsteinfegermeister.

YouTube comments:

“For non German speakers: The reason our words are so long is that you can basically string as many words as you want together and it would still count as long as it makes sense.”

“Can we just appreciate Waltz’s unwillingness to go along with Jimmy’s horrid fake laugh? He just stares at jimmy until he stops lol. An absolute icon.”

“You know you’re German when you don’t think the words are long at all.”

German language aggressive?

An American woman in Germany: “This video was so fun to make! German gets made fun for sounding aggressive (but it’s not if you watch this video!), but little did we know, French had some unexpected funny moments too for sounding so short 🙂 Watch and see what I mean.”

YouTube comments:

“The German guy was so friendly and seemed so huggable! I really liked him. I’m learning German so I know sometimes there’s a stereotype about Germans being grumpy but I know it’s totally not true.”

“As a German I actually laughed at some German words for the first time. Because every time I watch comparison video they speak German way too aggressively but here the pronunciation is true to the original, which actually makes stuff like gums vs. Zahnfleisch funny to think about.”

Sitzfleisch

The German concept of Sitzfleisch (Sitz, to sit + Fleisch, flesh) the ability to endure and persist patiently, especially through long or challenging situations – is often reflected in German cultural productions, including film. While not always the direct subject of a specific movie, this value is evident in films that reward viewers’ patience through slow, thoughtful pacing and characters who achieve their goals through endurance and waiting rather than haste. This approach is sometimes referenced in discussions of German political leaders and is a recognizable motif in German storytelling.

Verhandlungsmasse

The German term Verhandlungsmasse conveys the concept of negotiable scope; items or points available for concession. It is culturally significant because it is usually defined in advance; not everything is on the table.

Beraten vs. Dienen

The Germans use the word service very often, and in many different situations. But, service is not native to the German language. The German equivalent for service is dienen. And the word dienen can be traced back as far as the 8th century. At its root dienen was in connection with Läufer (runner), Bote (messenger) or Knecht (farm laborer or servant). Dienen means simply to be helpful or to be useful. 

But, it also means (and is often felt by Germans to mean) service in the sense of servitude, subjugation or subordination of one person to another person, to the one served, assisted or helped. Especially if one is serving exclusively the individual needs, wishes or interests of another person, one can feel a loss of independence and autonomy. One is captive, no longer free. 

However, if a common goal or common purpose is being served, something for the good of all, then serving is understood as positive. This might provide an indication for why contemporary Germans avoid using the term dienen, and prefer the English word service, or a combination of a German and an English term (i.e. Kundenservice = customer service).

The German term beraten, on the other hand, means to give someone advice about what they should do. The root is Rat, which means counsel. To beraten with another means to discuss and consider together, to hold council on a specific issue, situation or problem. A Berater is a consultant. 

The original definition of beraten means to take precautions, in the sense of food and provisions in a household: Hausrat (household things), Vorrat (supply, reserve, stock), Gerät (tool, utensil, appliance, device). Beraten (to give advice, to consult) is oriented, therefore, towards a future action, something to be done. Beraten serves the purpose of preparing someone for a future or possible situation. 

Gracious. Helpful. Selfless.

The English term service implies graciousness, helpfulness and to a degree selflessness. To serve is to be humble. Serve stems from the Latin word servitium, which meant the condition of a slave. Service, at its roots involves one person serving another or several. It is inherently personal. The term service in the context of American business involves the notion of servitium, to respond to the needs of your customer, to serve that customer personally and individually.

But service also anticipates compensation: payment, customer loyalty, growth of the business. Service is both personal and commercial. They go hand-in-hand. Impersonal service seldom leads to commercial success. Personal service without fair compensation is servitude. And, indeed, some business relationships are so one-sided that the one serving feels more like a slave than a free person.

To consult means to seek advice, to refer to, to take into account, to consider, as one would consult an attorney or a physician. To consult also means to exchange views, to confer. As with service the term consult has its roots in Latin: consultare, meaning to deliberate, counsel, consult or take counsel. To consult means to advise, to recommend, to suggest, to provide an opinion about what could or should be done in a certain situation or in response to a certain problem. 

The consultant, therefore, is the expert applying their knowledge and expertise to improve the situation of a customer. But, essential to consulting a client is understanding their needs, their situation. This is done by first consulting with, meaning listening to that customer.

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