We push foundational topics. Currently ten. We pull topics. Here’s how:
Step 1 – Submit
First, colleagues who are collaborating describe the problem from each of the respective country-culture perspectives. Second, they describe the negative impact of the problem on their collaboration. They then send us their thoughts.
Step 2 – Review
We review their situation. Colleagues can expect us to contact them with follow-up questions. We then discuss and decide internally whether we can and should address their situation. If yes, we will send their company our proposal, including their investment. They decide if they want us to help solve the problem.
Step 3 – Analyze
If the decision is yes, we’ll create a research team and get to work. Most likely colleagues will hear from us during our research. Once completed we will upload to UC the results of our analysis, and inform all UC-users of the new content.
Keep in mind that we only do research on foundational topics. And that they are not the only company contracting pull-research. They will benefit when those other companies ask us to analyze their particular situations. Push-Pull. Our core strength is research.
Back to Research.
