We at UC take a push-pull approach to research. We push foundational topics to you. Currently, there are ten topics on UC, with three in the pipeline.
And we pull topics from you. By asking you what challenges you’re facing as colleagues collaborating in a multinational environment.
There are six steps. You take four. We take two. Please send your analysis to: pull@understand-culture.com
1. Identify
Meet as colleagues. Not just one or two or three few of you, but instead all of the key colleagues involved. Then identify the problem. Stay focused.
3. Quantify
Quantify the negative impact of the problem on your collaboration. As best you can. Impact on schedule, budget, quality, etc. Get specific, concrete, granular. Numbers.
5. Research
If we decide to address your problem, by creating a research project, either we will finance it or ask your company to do so or we will finance it together.
2. Describe
Put the problem down on paper. In words: clear, concise, precise. Describe the problem. If helpful, use examples, scenarios. Paint the picture. Make it real.
4. Send
Send us just one document. With your responses to 1 to 3 above. We will review it. And most likely have questions. Please provide us with a contact person.
6. Upload
We will then upload to UC the results of our analysis. Everyone with access will benefit. Just as you folks will benefit when other companies contract us to do research.
