Frequency: The rate at which something occurs or is repeated over a particular period of time or in a given sample; the fact of being frequent or happening often; Middle English frequence, originally meaning a gathering of people; from Latin frequentia ‘crowded, frequent’.
Americans like not only to know where they stand as individuals at the workplace and as companies in the marketplace. They want to know where things stand in many national areas of interest such as sports, politics, business. They expect up-to-the-minute information, especially in the form of statistics.
In sports, news anchors and statisticians closely monitor team standings, individual statistics: leagues, cities, teams within a particular geographical area, a player’s individual performance, wins, losses, and historical records are under scrutiny. Viewers and fans use statistics in order to anticipate team and individual player performance. This precise monitoring of statistics allows fans to converse with others about the sport, as well as to bet (gamble) on sports.
In politics, polls, surveys and election results are constantly recorded and analyzed in order to predict voter sentiment. Depending on the election, or on the type of political information sought, polls are gathered from hour-by-hour, within days apart or annually. In the majority of U.S. presidential elections over the past 40 years, election monitoring in eastern states are critical to forecasting election results across the country.
In business, stock movements are so closely monitored that most Americans with smartphones have a stocks app. The World Market Watch app allows users to be kept up to date on all world stock markets with real time quotes.
In business news, major outlets report how business reacts to political events. During the announcement of Elizabeth Warren’s win against Scott Brown for the Massachusetts Senate seat in the November 2012 elections the value of stocks on Wall Street decreased as she ran on a platform to greater scrutinize and regulate the financial sector. In August 2011 when Standard and Poor stripped the U.S. of its AAA top credit rating that the country has held for 70 years, stock values immediately fell.
There are currently 239,893,600 Internet users as of June 2010, which is 77.3 percent of the population. The US Census Bureau for 2011 reported that out of 311,591,917 people living in the United States, 232,000,000 Americans are equipped with a mobile communication device, an incredible two-thirds of the population.
Based on circulation the five largest newspapers in the United States are USA Today, The Wall Street Journal, the New York Times, the Los Angeles Times, and the Washington Post. These newspapers publish daily reports of global, national, state and local level events at least daily. The New York Times has Afternoon Updates in their Top News, Opinion, U.S. and Business sections. Online versions offer up to the minute reporting.
In 2012, 81% of Americans in ages between 12-24, 68% between 25-34, 55% between 55-64 and 23% 65+ have a personal profile page on a social networking website. Out of this group, 22% of Americans, roughly over 68 million people check their social networking pages multiple times per day.