Informal. Unimportant.

MerriamWebster tells us that small talk is: informal, friendly conversation about unimportant topics. It is light, casual conversation. „They made small talk while waiting for the meeting to start.“

Or „At the corporate get-together we made the obligatory small talk with some people from the home office.“ First known use 1751. Synonyms: backchat, cackle, chatter, chitchat, gab, gossop, natter, palaver, table talk.

Facebook. The world’s largest social media space. Small talk on a global scale. A business model. Quintessentially American.