Germany
In the German business world to persuade means to inform persuasively. The argumentation guides an audience to its logical conclusion. Selling the conclusion is not necessary. Germans don’t ask the so-called closing question in a direct and frontal way.
United States
In the U.S. business world to persuade means to sell persuasively. Persuasive argumentation leads the audience to a choice. The audience is then asked to make a decision. Americans ask the so-called closing question in a direct and frontal way.
