The Deming irony

W. Edwards Deming was an American statistician whose work on statistical quality control was largely ignored at home after the war and taken up in Japan, where the highest industrial quality award still carries his name. American industry rediscovered him in the 1980s, by which time the argument had to be made as a foreign import.

The mark imposed in 1887

The words Made in Germany were imposed on German goods by the British Merchandise Marks Act of 1887, intended as a warning to consumers that the product was foreign and inferior. Within a generation it had become the opposite. An insult was turned into the most valuable country-of-origin mark in the world.

The discount law

Das Rabattgesetz. From 1 January 1934 until 25 July 2001, German law restricted the discounts a retailer could give a consumer. Section 2 capped the cash discount at 3 percent of the price.

Germany was the only country in the European Union with a general prohibition on discounts — the government’s own bill said so when proposing repeal. The stated purpose was to stop customers being tempted too strongly by the size of a reduction.

A seventy-year-old law existed on the premise that a price is a fact, and that moving it around is a trick played on the buyer.

The planned economy

Germany has an unusually loaded relationship with the word, given the twentieth century, and Planwirtschaft is used as a criticism of excessive central planning. The suspicion attaches to planning as an economic system. It does not attach to planning as professional practice, and Germans hold both views without difficulty.

Trade and change

Trade and change — a fixed German pairing for commercial life as a whole, in use since the Middle Ages. The rhyme yokes commerce to movement and mutual dealing. It describes trade as something that circulates between people rather than as something extracted by one from another.

Planned obsolescence

The phrase entered American public argument through Vance Packard’s The Waste Makers in 1960, and the underlying idea had been discussed in American industry decades earlier. The country produced both the practice and the word for criticising it.

The New Objectivity

In June 1925 Gustav Friedrich Hartlaub, director of the Kunsthalle Mannheim, opened an exhibition called Neue Sachlichkeit: Deutsche Malerei seit dem Expressionismus. The name stuck to an entire era.

Hartlaub described the artists as those who had retained or regained their fidelity to positive, tangible reality. Otto Dix put it more bluntly: they wanted to see things quite naked, clearly, almost without art.

It was a reaction against Expressionism — against the mystical, the subjective, the utopian. A culture that names an art movement after objectivity has a strong relationship with the idea.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.