Big talk can come in the shape of small talk. A seemingly insignificant conversation can involve important information. One person would like to address important, even sensitive, topics without addressing them directly.
The hope is that the other party will respond accordingly, thus enabling the conversation to transition from small to big talk. In some cases, however, it is the intent of the one party to gain valuable information without the other party aware that they are divulging it.
On Amazon.com, there are 125,927 search results for books involving small talk. On BarnesandNoble.com, thee are 328 books found under small talk. Titles include The Fine Art of Small Talk: How to Start a Conversation, Keep it Going, Build Networking Skills—and Leave a Positive Impression by Debra Fine and Turn Small Talk into Big Deals: Using 4 Key Conversation Styles to Customize Your Networking Approach, Build Relationships, and Win More Clients by Don Gabor.
Germans avoid interrupting the flow of a conversation, a speech, or any kind presentation for several reasons. First, out of respect for the presenter and the other listeners. Second, because they assume they will gain clarity by simply continuing to follow the flow. Third, they do not feel comfortable admitting that perhaps their English language skills are not as good as they should be.
Germans believe that if a person does not have anything valuable to offer in a given discussion then it is better that they say nothing at all – die Klappe halten.
Klappe is a cover, lid, flap. Halten is to hold or keep shut. Germans do not consider it to be impolite if in a discussion one or more people say little or nothing. Seldom do they ask, prompt or summon those who are silent to participate.
To talk about the weather in the German context means to talk about nothing of importance, to have a meaningless conversation, to be superficial. It is a signal to both parties that they have nothing to say to each other. It‘s embarrassing for both.
Schwätzen means to gab or chat about topics of low relevance and in a thoughtless manner which has no value. The Germans speak of dummes Geschwätz – dumm is stupid, dumb, idiotic, asinine, foolish.
Geschwätz from the verb schwätzen – when people in public spaces blab out loud, when students gab during classes, or colleagues do the same during meetings. A Schwätzer is not shunned, but disliked, and not respected. A Schwätzer talks too much and does too little.
Amazon Germany lists 196 books with ‘small talk’ in their title. The best sellers are Small Talk für Dummies, Small Talk – Nie Wieder Sprachlos (Never Again Speechless) and Small Talk – Die Besten Themen (The Best Topics).
The typical table of contents reads: What is small talk? What purpose does small talk serve? In what situations do you use small talk? When can small talk be dangerous or uncalled for? When do you need small talk? What topics are appropriate in small talk? Which topics are dangerous in small talk? Small talk and body language. How to react to small talk? How to deal with small talk in difficult situations?
Nearly two hundred books. What does this tell us about small talk in Germany?
“Speech is silver. Silence is gold.” German children are taught to only speak when they have something intelligent to say. Idle banter – to speak or act playfully or wittily – is viewed as superficial, a lack of education, poor upbringing. It is considered impolite.
At the supermarket check out somewhere in Germany. Cashier to customers: “28,35 Euro”. The customers silently passes the 50 Euro bill to the cashier. “21,65 is your change”. The customer packs up his groceries and leaves the store.
This type of limited conversation at the supermarket check out is not a rarity. Until a couple of years ago this was a common interaction. Nowadays, you will get a “good day” or “have a nice day” from the cashier before he puts the groceries in your shopping cart to make space for the next customer.
However, the cashier would never asked the flour- and sugar-buying customer if they are going to bake today. Furthermore, if a customer buys cereal and milk the cashier would never ask, with a winky face, if they are someone that likes breakfast for dinner. The cashier would also not say how much he likes cookies if someone was buying some. The check out is a place where you pay, not for small talk.
In small talk situations Americans seldom jump directly into the business subject matter. For Americans business is always to certain degree a personal matter. In fact, Americans prefer to work with people they like, and who like them.
Germans, on the other hand, can and will do business with you even if you have little or no personal relationship. Most importantly, they want to know if you are good at what you do. Personal is nice. Professional is better.
