A comment on YouTube: “They are obviously Deep in Thought.”
humor
Comic Con
One way that Americans move quickly from small to big talk is holding events centered around a common theme. These themes can be anything from the Information in Engineering Conference to MerCon (a mermaid-themed conference). At these conferences, it’s customary for people to only use a little small talk, then quickly segue into big talk based on the conference theme.
One of the best known examples of one of these events is Comic Con.
The first Comic Con was held in San Diego in 1970, when a group of comic and science fiction fans decided to showcase some of their favorite comic books and other forms of popular art.
The one day event was such a large success, attracting about 100 people, that its founders decided to throw a three day convention later that year (which attracted over 300 people).
Over the decades, Comic Cons have become so popular that they can be found all over the world, and some of the bigger events can have more than 200,000 people in attendance.
“No problem“
Cultures which work closely together, at some point, come up with insider jokes about each other. An insider joke is one which just about everyone in the one culture immediately understands. Hopefully, the spirit of these jokes is friendly and good-natured. The Americans have theirs about the Germans. And the Germans have theirs about the Americans.
“No problem” isn’t even a joke, it’s a phrase. More is not necessary, for every German who has experience working with Americans knows what another German means when they speak it: That Americans are often quite naive about a problem, about its seriousness, impact, complexity (from the German perspective).
So when Americans substitute the term ‘opportunity’ for the word ‘problem’, Germans can become a bit nervous. For many problems offer little to no opportunities. They are simply problems. And they need to be dealt with.
“criticism my way”
“I like criticism, but it must be my way.” Mark Twain in his Autobiography
“I don’t mind what the opposition say of me so long as they don’t tell the truth about me. But when they descend to telling the truth about me I consider that this is taking an unfair advantage.” Mark Twain, 1879
Serviceability is reliability
Reliability in the U.S. also means serviceability. No product is perfect. Service can make up for it. And service is based on a product’s serviceability. After sales comes service. Should be fast, easy and profitable.
From Ford’s Model T which came with a tool box, all the way to today’s call centers responding 24/7 via 1-800 numbers, to the service trucks on the road, Americans tolerate suboptimal reliability if their concerns are listened to and acted upon.
But wait. Earning profits on a product’s imperfection? The German engineer winces at this. Products should work as developed. The German consumer winces at this. Products should work as promised.
Drowning cars
Because Americans like to upgrade products so often, they have developed interesting ways to dispose of their old products. One such way is in an ice car competition.
In many northern cities in the U.S., there is a tradition that involves driving a car out onto a frozen lake in the middle of winter, and taking bets on when the car will break through the ice when temperatures rise.
The activity became popular in the 1940s when civic groups (such as the Lions Club) realized that putting an old, unused car on the ice and betting on when it would crash through would be a fun competition and a good way to dispose of an old piece of machinery and generate revenue for local cities.
These days, with environmental awareness on the rise, most cities have laws against dumping old cars in lakes. As a result, in cities that continue this tradition, the towns typically remove the engine and transmission, and make sure there are no fluids in the car that might damage the environment. Additionally, the cars are usually tethered to the bank so that they can easily be pulled out of the lake once they break through.
In cities that participate in this tradition, having your car plunge through the ice is considered something of an honor, and it’s not unusual for people to donate their old cars when they want to buy new ones.
Pet Rocks
In 1975, Gary Dahl, a freelance copywriter, bought several smooth Mexican beach stones and began selling them in the United States as “pet rocks.” But what was initially meant as a joke soon became what Newsweek called “one of the most ridiculously successful marketing schemes ever.”
Within a few months, Dahl had sold over 1.5 million rocks. He was a guest on The Tonight Show, and at one point Gary was selling approximately 6,000 rocks per day.
The reason for his success was largely due to marketing: every pet rock came in a carrying case (with air holes), nestled on a bed of straw. Additionally, the purchase of a pet rock also bought its new owner a manual on the care, feeding, and house training of their new pet. Other factors, especially processes, were of very little importance in driving this pet trend.
Tail wags dog
Germans. Augenhöhe. More consult than serve. Ok, fine. American customers can work with the German approach. Maybe even work better, if the approach is understood by both sides and is applied carefully.
But even if so, it can look and feel to the American customer as if the tail is wagging the dog. The customer is the dog. The German supplier-vendor-consultant is the tail. Germans don’t want to be the tail. Who does? But the American customer is clearly the dog. And that dog doesn’t want to be wagged by its tail, German or any other culture.
Soup Nazi
The U.S. tv series Seinfeld. Jerry, George and Elaine visit a new soup stand. Jerry explains that the owner is known as the Soup Nazi due to his insistence on a strict manner of behavior while placing an order, but his soups are so outstandingly delicious that the stand is constantly busy.
At the soup stand, George complains about not receiving bread with his meal. When he presses the issue, George’s order is taken away and his money returned. On a subsequent visit, George buys soup (with a warning that he is pushing his luck), but Elaine, having scoffed at Jerry’s advice on how to order, draws the Soup Nazi’s ire and is banned for a year.
Wait, stop ! We’ll let the video tell the rest of the story.
Why this now famous American TV series episode? In the context of German-American collaboration? And as it relates to the topic customer? Well, show it to any Americans working in the Germany-USA space and then ask them what it is like for them as the customer interacting with Germans as the supplier.
Driving in Germany
“From the German Autobahn to the US Interstate System, der Führerschein or driver’s license – over the past few years we have done a LOT of driving in both Germany and the United States.
Although the US Highway System was modeled after the German Autobahn, you might find some surprising differences. Come ride along with us as we roam the roads of both countries!”
Very helpful, and funny, comments. From Germans. Explaining their logic:
“Germany: The problem that you cannot see the traffic light clearly when you are in the front row is resolved by the fact that the car behind you immediately honks when you are not driving when the traffic light changes to green :-)”
“The main reason why traffic lights in Germany are on your side of the crossing is clarity. Germany with its old town centers has many very irregularly shaped crossings, and a traffic light at the opposite side can not easily be attributed to a certain lane or even a road. When the first traffic lights were introduced in the 1920s, Germany experimented with the placement of the traffic lights on the opposite side or hanging down from cables spanned across the crossing. In the 1950s, all those installations were removed due to constant confusion of drivers.”
“Turning right on red lights is not often used in Germany due to pedestrian and bicycling traffic. When you are waiting on a crossing, chances are high that you not only have to watch out for car traffic, but also for pedestrians and other traffic you don’t regularly have in the U.S.. Thus in Germany, turning right on red lights is decided on a case-by-case base.”
“My instructor in Germany told me early on: “You are behind the wheel, you are handling a weapon.” This stuck with me.”
“About the driver’s license: there is a 40% fail rate on both the theoretical and practical exams here in Germany, which says a lot about the quality of the drivers the government is striving for. As I tell my kids: Driving is easy. Being a driver is not.”
Want to know the why for a culture’s behavior? Simply ask them.