Product

Efficiency

Germany

Germans have experienced times of acute shortage. These have left their stamp on the German product philosophy. Efficiency is a key product characteristic. Efficient in its development, manufacturing, and use. Patterns

United States

The USA remains one of the resource-richest countries in the world. Although efficiency is among the key characteristics of any product, output almost always outweighs efficiency. Patterns

Intelligence

Germany

For Germans an intelligent product goes beyond its purpose as a tool or instrument. An intelligent product thinks with, anticipates how it is put to work, is more than just the extension of its user. Patterns

United States

For Americans products are tools. An intelligent product makes work and life easier. It expands possibilities. Intelligent products execute the commands of the user. No more. No less. Patterns

Durability

Germany

Germans prefer long lasting products. For which they will pay a higher price. Durable products reduce replacement cost. Durability is a sign of craftsmanship, quality, tradition and continuity. Durable products “stand the test of time.” Patterns

United States

For Americans durability is relative. Products don’t last forever. Change, on the other hand, is constant. Products must adapt to the changing needs of customers. Americans value durability, but within a shorter time frame. Patterns

Reliability

Germany

Germans expect a product to never break down. Not only the German engineer thinks this, but also the German consumer. A reliable product, like a reliable person, always delivers on its promise. Patterns

United States

Americans expect a product to function well under adverse conditions. If it has problems, the supplier provides service, at minimum additional cost and inconvenience. Patterns

Quality

Germany

In Germany quality is more than one of several product characteristics. The term Qualität is all-encompassing. It is a striving to go beyond the expectations and standards of the market. Patterns

United States

For Americans quality is just one of several product characteristics. And it is always a function of price. In fact, in the U.S. market it’s all about value, about the relation of quality to price. Patterns