Bill Clinton’s speech at the 2012 Democratic National Convention nominating Barack Obama for a second term as president is considered a masterpiece in persuasion.
Procopius and Anekdota
The Byzantine official Procopius wrote three historical works in Greek. In the first two, he dealt with wars and public works projects, but the third was something of a departure from this kind of history. Referred to as “Anekdota,” from the Greek a-meaning “not,” and ekdidonai, meaning “to publish,” it contained bitter attacks on the emperor Justinian, his wife, and other notables of contemporary Constantinople.
“Super common with this breed”
The vet should have stopped after she got the dog-owner to accept the first three. Here are some funny comments:
“for anyone who thinks that eye removal joke is an exaggeration my mom’s yorkie almost had her eyes removed by the vet after years of treatment when another vet cured them easily with some drops and a cream”
“Sounds surprising similar to the last time I took my car in to the mechanic for a “general check-up.”
“When my dog started to have trouble walking the vet touched his belly for like one minute and told me he only has 3 months to live. Charged me $80 for it. He did die 3 months later tho so thanks for the heads up”
Bill Clinton. Aretha Franklin.
From Merriam-Webster: a usually short narrative of an interesting, amusing, or biographical incident. Synonyms: story, tale.
The artful placement of an anecdote is key to being persuasive in the American culture. Stories are convincing. They speak to our experience. Storytelling. Great leaders in business, politics, culture know how to speak to the imagination of their audience. Listen to former President Bill Clinton speak at the funeral service for Aretha Franklin:
Elon Musk. Berlin. Opinions.
In this episode we find out what people in Berlin think about Elon Musk. Musk has just been named Person of the Year by Time Magazine and is known as an entrepreneur and visionary but also for causing controversies.
On the outskirts of Berlin, he is currently building the European headquarters of his car brand Tesla – a good moment for us to find out what Germans think about Elon Musk. Our friend Emanuel from yourdailygerman is with us on the streets today to ask the people!
Interestingly, but not suprising, most of the Germans are negative about Musk: egocentric, unrealistic, etc. Whereas as the non-Germans are more positive.
“Given Silicon Valley is in Germany, you’d think the Germans would be more open to innovation and the fruits of capitalism. Hmmmm.” (a comment on YouTube. Irony at its best.)
John Lukacs
From John Lukacs’ great work Historical Consciousness, 1968, Harper & Row:
“The history of a problem may be the principal approach to its diagnosis.”
“History for us has become a form of thought.” and “There is no field of human action that may not be approached, studied, described, and understood through its history.”
“The very purpose of historical knowledge is not so much accuracy as a certain kind of understanding: historical knowledge is the knowledge of human beings about other human beings.”
Focused more on action
“A few years ago she explained in an interview that she simply never believed that ‘a person can touch other people so much with words that they change their minds.’
Accordingly, she has always focused more on actions than words. She almost never gives interviews to foreign news outlets, and those she gives the German media are rarely exciting. She has never supplied the tabloids with even a hint of scandal.”
That’s Serge Schmemann, the decades-long journalist for the New York Times, about Angela Merkel in an article on September 26, 2021, election day in Germany, when Merkel, after sixteen years in office, is not on the ballot.
Always be closing
This is a famous movie scene with Alec Baldwin. If you are in sales now or ever have been, brace yourselves, it is very, very intense. And remember, sales at its core is persuasion. From the movie: Glengarry Glen Ross.
There are some very well-known, even famous, American actors in this scene. Can you name them?
Ray Croc creates McDonald’s
The is video is about how a very intelligent young man persuaded Ray Croc – the founder of McDonald’s – to fundamentally change his business model.
Steve Ballmer going crazy
Former Microsoft CEO, Steve Ballmer, was famous for displaying his emotions and energy at conferences. The video below from the early 2000s is typical for his exuberance
Ballmer is the owner of the Los Angeles Clippers of the National Basketball Association in the U.S. Here is on an American late-night talk show:
