Wirkung

Effizient. Latin efficiens, efficient; a large effect based on little effort; to achieve much with less; economic, economical.

Wirkung. Effect, output, results; a change realized by energy, effort, input; infuence; a sustained, positive effect.

Wirtschaftlich. Economical; concerning the economy; monetary, financial; to work intelligently; to be frugal, to save money; to achieve the maximum based on available resources.

Weniger ist mehr. Less is more. To focus on the essence, on the core. Functionality trumps design, thus saving time, resources, money. Often heard in the fields of design and architecture.

Effizient, nicht effektiv arbeiten. Work efficiently, not just effectively. A figure of speech often heard in the German workplace, meaning to do more than reach your goals by doing it efficiently.

Kleine Ursache, große Wirkung. Literally small cause, large effect. A figure of speech pointing out how small things – good and bad – can lead to very significant outcomes. In the German context it is a warning to pay close attention to the details of one‘s work.

Was nicht in die Masse dringt, ist unwirksam. What doesn‘t reach the masses, is ineffective. A quote attributed to Karl Jaspers, one of Germany‘s most influential philosophers of the post-War era. It is often used in discussions about the effectiveness of advertisement.

German house

Wirkung. Effect. Wirkungsgrad. Difference between output and input. Wirtschaftlichkeit. Difference between goals reached and resources used.

In most German buildings – residential or commercial – the lights in the hallways go off automatically after a short amount of time. Switches on the walls near the doors and in the middle of the hall allow one to turn the light back on. Germans refer to the lights being on as brennen, burning, as in a candle, oil lamp or burning fuel.

Germany, with 80 million inhabitants and large portions of its territory devoted to agriculture, is the size of the American state of Montana. Germans are well versed in maximizing the use of space. Rarely is there a house or apartment in a German city or town with an attic or basement which has not been renovated for use as an additional bedroom, study or storage space.

German supermarkets, too, are rather compact. As are the packaging of consumers items, often fit to the size of the content. No oversized breakfast cereal boxes or potato chip bags.

During the cold months down blankets at night keep old and young warm and comfortable while the heat is turned down or even off. Down blankets are expensive, but they last for many years.

When walking, cycling or driving by new house construction one can see stacks of insulation material waiting patiently to make their contribution to energy conservation, their necessity legislated by state and local building codes. In fact, the German government provides generous subsidies for renewable energy sources: wind, solar, biomass.

As for electricity-gulping air conditioning, you’ll find very few residential homes outfitted with it. The majority of office buildings allow you to simply open the windows. Hazy, hot and humid weather comes to the northern and middle European climate for only a few weeks a year. The nights always cool down, allowing for buildings to take in natural air conditioning.

Work efficiently

eRetail sector: The EU Department of Statistics states that Germany has the lowest food prices in Western Europe. This can be attributed to the large percentage – 40% – of discounters in the market, whose aggressive pricing force the other supermarket chains to hold the line on price.

Discounters are known for constantly offering sales. They have been able to maintain their margins by constant increases in efficiency and cost reduction. In addition, they stock on those products which move fast, maintain modest store sizes, choose inexpensive locations, and pay only for targeted advertising.

Business consultants: Every segment of the German economy strives to improve on efficiency. Process optimization, cost reductions, the focus on core competencies, improved product portfolios, increased competitiveness. All of these areas enjoy special attention of top management.

This is why business consulting continues to grow at a steady pace in Germany. Although its economy accounts for roughly 20% of Europe‘s output, consultants do more than 25% of their business for German companies.

Ökostrom

Electricity: Germany is not rich in resources. Coal is no longer in abundance. There is no oil to be drilled out of the ground. There are too few mountain ranges offering hydropower. And the German population has rejected nuclear power as a long-term solution to its energy needs. In order to protect itself from the ups and downs of the international energy markets, Germany has long since focused on developing renewable energy sources.

Several laws since 1999 support the development of so-called Ökostrom or bio-energy, guaranteeing minimum prices for those utilities who produce it. Its planned outcomes – reduced dependence on fossil fuels, development of renewable resources, ensuring long-term energy supply – have begun to occur. The share of total electricity production attributed to renewables has been increased from 5.4% to 20.3% in the timeframe 1999-2011.

Gasoline: The Ökosteuer or ecology tax is also applied to gasoline and diesel fuel, making up roughly 10% of the price at the pump. The purpose of the tax is twofold: reduce consumption of what is a limited resource, and increase the efficiency of automobiles. Leading German economic institutes have documented the positive effect thusfar: less driving and the development of more fuel-efficient cars.

The laws passed were controversial. Many were skeptical that they would have the predicted effect. But since then large segments of the population are convinced that Germany is on the right path. Two changes of government have not challenged their effectiveness. Germans are proud of the fact that their electricity grids never fail, that they are shutting down all of their nuclear energy plants, and that their companies are producing cutting-edge renewable energy technologies.

Efficient products

Automobiles: Germans like to drive powerful, fast cars and are proud of their Autobahn with its lack of speed limits. At the same time they like to save money. This is reflected in their cars. Over the last twenty years the fuel efficiency of German cars has increased by 20%, while doubling their horsepower.

The VW Lupo 3L TDI is a case in point. It is the first mass produced car which can go 100 kilometers on 3 liters or less fuel, while maintaining the power of others compact cars.

The entire German car industry is constantly increasing the efficiency of its production methods. Most produce only 30-40% of the final product. The rest is developed and manufactured by a complex, sophisticated network of specialized suppliers, many of whom are located right next to their German customers.

Residential homes: Germans focus on building homes which maximize space. German houses tend to be small, certainly in comparison to homes in the U.S., which are twice the size.

German homes are built, and renovated, with an eye on energy conservation. Insulation and electricity efficiency are two of the key goals. And the German government supports these with generous subsidies via the KfW, Kreditanstalt für Wiederaufbau, the Bank for Reconstruction, founded in 1948.

This is especially the case with new construction and renovations, with the KfW offering ten different types of financial support linked to new efficiency technologies. All loans have borrowing rates guaranteed to be lower than the rate of inflation. In some situations, families receive cash payouts as subsidies.

Particularly popular, and subsidized by the government, are solar panels, which save electricity and reduce Germany‘s dependence on electricity produced by fossil fuels.

Water consumption: Since the 1980s ecological groups have been campaigning for less water use, in order to protect the environment and save money. Since then water conservation has become common in Germany. The manufacturers of showers, faucets, toilets, washers, dishwashers and other household appliances have developed and brought to market highly efficient products.

German households save so much water that waste water systems have difficulty keeping themselves clean due to too little waste water moving through the system. Local water works often need to flush through extra amounts of water in order to keep the system clean.

More Rules of Moderation

The Germans believe that moderation can succeed only if it makes clear to all parties involved that there will be no naming a winner and a loser.

Naming one side the loser is a guaranty that the conflict resolution will not hold, that the losing party will seek to roll back, revise, reject the resolution. True acceptance, real stability, can be achieved only if both parties come away accepting a compromise.

Akzeptieren. Latin acceptare, to accept, take on, allow, approve, recognize; to come to agreement with someone; to accept an apology, a recommendation, an idea.

More Rules of Moderation

The Germans believe that moderation can succeed only if it makes clear to all parties involved that there will be no naming a winner and a loser.

Naming one side the loser is a guaranty that the conflict resolution will not hold, that the „losing party“ will seek to roll back, revise, reject the resolution. True acceptance, real stability, can be achieved only if both parties come away accepting a compromise.

Akzeptieren. Latin acceptare, to accept, take on, allow, approve, recognize; to come to agreement with someone; to accept an apology, a recommendation, an idea.

Erbfeindschaft

The Germans have very low tolerance for conflict resolutions which declare clear winners and losers. Do Germans do their best to avoid open confrontation because the one or the other side wants to avoid being the loser, or because their sense of humility forbids them from being the declared winner?

A look into recent history might help us to understand why Germans avoid zero-sum mentality, preferring instead win-win situations.

The so-called German-French Erbfeindschaft – loosely translated as traditional or hereditary enmity or hostility – was a term used to define the wars between the two peoples going back to King Louis the XIV up until and including the Second World War. 

The Germans won the Franco-Prussian War of 1870-71. The annexation of Elsass-Lothringen by Germany led to French desire for revenge.

The French are then on the winning side of the First World War. The Treaty of Versailles punishes Germany very harshly, making a lasting peace almost impossible. The Germans see it as political and military humiliation, which the National Socialists use to their advantage in the 1930s.

Then the Second World War. The Germans defeat and occupy France. But the Germans lose that war. But this time both sides have learned their lesson. They decide to integrate economically in order to end once and for all the so-called Erbfeindschaft. They choose cooperation over confrontation.

The Germans believe that a conflict is not resolved when one side loses and the other wins. A conflict is resolved when both sides accept the resolution.

Revanchism

Revanchism, from French revanche or revenge, is a term used since the 1870s to describe the desire to reverse territorial losses by a country after losing a war. Revanchist politics rely on the identification of a nation, of a people, with a nation-state. This mobilizes ethnic nationalism, claiming territories outside of the state where members of the ethnic group live.

See the strong desire during the French Third Republic to regain Alsace-Lorraine from Germany after defeat in the Franco-Prussian War of 1870-71. French Emperor Napoleon III had declared and lost the war. In the Treaty of Frankfurt, France lost Alsace-Lorraine, which France under King Louis XIV had previously annexed from Germany in the 17th century.

French revanchism was one of the forces behind the Treaty of Versailles, which ended World War I. Alsace-Lorraine went back to France. Blame for the outbreak of the the Great War was pinned solely on Germany. Huge reparations were extracted from the Germans.

The United States Congress rejected the Versailles Treaty, citing its harsh, unfair and one-sided punishment of Germany, and warning against the inevitable development of German revanchism.

Alsace-Lorraine. Just one piece of territory in dispute between two neighbors. One of many examples in European history. Their experience as a people, their historical consciousness, has taught the Germans to seek lasting resolutions to conflicts. Acceptance, freely chosen, is the foundation.

“No!” to top-down

Although Germans are known to follow written laws and directives, they reject almost instinctively any and all top-down decisions, directives or commands where management has not involved them in their formulation.

Especially when it involves the details of their daily work, Germans are very sensitive to outside influences which limit their freedom of decision making and action. Germans at all levels reject top-down decisions, based on hierarchical authority and not on persuasive arguments.