Innovative. Useful. Aesthetic. Understandable. Honest. Unobtrusive. Long lasting. Consequent to the last detail. Environmentally friendly. As little as possible.
“Konsequent bis ins letzte Detail.” Translated as thorough down to the last detail. That’s a lousy translation. Rams says literally consequent/consistent to the last detail. Meaning, integrated in each and every aspect.
As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams (born 1932) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
Rams had Ten Principles of Good Design: Innovative. Usable. Aesthetic. Understandable. Discreet. Honest. Durable. Consistent to the last detail. Environmental. Minimalistic.
Product designer Dieter Rams became famous in the 20th century for his household products. Rams’ credo: “less is more” was a garantee for success. And some fifty years ago he came up with his 10 principles of good design. These guidelines remain valid even to this day.
See Dieter Rams’ famous Schneewittchensarg, in English Snow White’s Coffin. designed when he Rams was only 24 year old, and on the market in 1954. The Schneewittchensarg was considered a revolutionary in design.
“Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.”
Systematic thinking is the foundation of all research. Germany has produced many great thinkers in the natural and social sciences. They are best known for their systematic approach.
Hildegard von Bingen (1098-1179) was the daughter of German nobility, but decided at an early age to join the Benedictine nuns. She went on to become one of the best educated and wisest of her era, advising secular and religious leaders throughout Europe. Hildegard’s fields of expertise ranged from theology to medicine, music, ethics and cosmology. Her discoveries and insights in the area of plant-based medicines are referred to today.
Immanuel Kant (1724-1804) was one of the leading philosophers of the Enlightenment Age. His Kritik der reinen Vernunft is considered to be the starting point of modern philosophy, creating a new, systematic approach to inquiry. Kant addressed not only the theory of knowledge, but also ethics and aesthetics, the philosophy of religion, law and history, as well as astronomy and the geosciences.
Johann Wolfgang von Goethe(1749-1832) is considered to this day to be the greatest of all German writers. His work encompassed, however, also the natural sciences including botany, optics and the philosophy of color – Farbenlehre.
Carl von Clausewitz (1780-1831) was a Prussian General and military theorist. His VomKriege (On War) a systematic approach to strategy, tactics and the philosophy of war, became the foundation of military thinking in all Western nations. Clausewitz’ writings went beyond how wars are won to address the overall nature and meaning of war in the modern world.
Karl Marx (1818-1883) is renowned as a philosopher, political economist and social critic. Together with Friedrich Engels, Marx analyzed during the height of the industrial revolution the mutual influences and interactions between a society‘s consciousness and its economic system. Although Marxism has proven to fail in practice, it led to what many would consider significant social progress in public education, health care, social legislation. Marx’ writings contributed to the creation of labor unions.
Max Weber (1864-1920) was a German sociologist, legal scholar, and political economist. He is considered a founding father of modern sociology. Weber’s theories influenced greatly the so-called specialty areas of sociology: economics, religion, political power structures.
Karl Rahner (1904-1984) is considered to be the most influential Catholic theologian since Thomas Aquinas. His work opened up Catholic theology to a new and deeper understanding of faith. Rahner’s thinking influenced greatly the Second Vatical Council. Inspired by his studies under Martin Heidegger, Rahner synthesized Catholic theology with the philosophies of the modern era.
“If you care about being thought credible and intelligent, do not use complex language where simpler language will do. Couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility.”
From Thinking, Fast and Slow. Daniel Kahneman, 2002 winner of the Nobel Prize for Economics.
According to a recent study, almost half of all employed Americans with college degrees are overqualified for their jobs. In 2010, 15% of taxi drivers had bachelor’s degrees, compared to 1% in 1970, and 25% of retail sales clerks had bachelor’s degrees, compared to 5% in 1970.
In fact, U.S. overqualification has become such a large problem that in 2013, The Globalist published an article titled “The U.S. Overqualification Crisis: Why the United States is looking to Germany for answers on higher education.”
Now, many degree programs encourage American students to avoid doctorates and/or other certifications because having these will make it harder for the students to find jobs. Engineers are warned not to get certified as Professional Engineers (PEs,) because companies typically hire only a handful of licensed PEs, but hire many more unlicensed engineers.
American employers have several reasons why they avoid hiring people who are overqualified for a position. Some of their biggest reasons include:
Higher salary expectations – someone with more qualifications is likely to expect to be paid more money.
Promotion expectations – someone with more qualifications might accept a job that’s “beneath them” only because they expect to be promoted quickly to a job that’s more deserving of their higher skills.
Upstaging – someone who has more qualifications and/or experience than their boss might have difficulty following orders.
Short term – someone who is overqualified is likely to lose interest in their position, and won’t stay for very long.
Business Storytelling for Dummies. Author Karen Dietz. What does amazon(dot)com say about the book in order to promote it?
Learn to: translate data, facts, and figures into rich, captivating messages; harness the power of good storytelling to influence and motivate employees; effectively convey messages to buyers and funders; connect with your audience and drive your business to new heights; use storytelling to influence people and move them to action
Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.
America is a nation of immigrants. Their forefathers and -mothers left everything they knew behind: country, language, customs, family, friends, traditions. Because they broke with the past – their own very personal past – they have less inhibition to further break away from traditions in order to plot a new course.
Between 1881 and 1920 two of the largest waves of immigration hit the United States. In those years more than 23 million immigrants arrived, the majority of them were from eastern and southern Europe. They were a long way from home.
Imagine the same task given to ten different Americans, in ten different companies, in ten different business sectors. A thousand people. They’re asked to use a maximum of ten slides in a presentation in order to persuade an audience of fellow Americans about the virtues and value of their product, service, idea, concept, recommendation.
On average, how many slides would the Americans use to explain the present (current situation), the past (how the present was arrived at), and the future (the desired situation)?
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