Violence and Caution

Violence contributes to the American tendency to avoid controversial subjects. The U.S. has some of the highest crime rates in the world, including approximately 83% more total crimes than Germany. For example, the murder rate in the U.S. is more than five times higher than in Germany.

Avoiding controversial topics allows Americans to find a safer way to communicate with people they don’t know. It allows strangers to get to know each other in a non-threatening environment. If you’re too straightforward and offend the wrong people in the U.S., it’s much more likely to end badly for you.

Bleeding Kansas was the term given to Kansas during the American Civil War in the mid-1800s. Kansas was a territory at the beginning of the war, and so unlike most of the states, which were divided into free-state (Union) and slave-state (Confederacy), Kansas contained people who strongly supported one side or the other.

This led to an outbreak of neighbor-against-neighbor violence, including several massacres such as the Pottawatomie Creek massacre (in which five slave-state supporters were murdered) and the Marais des Cygnes massacre (in which five free-state supporters were murdered). Kansans who wanted to remain safe had to find ways to avoid discussing their allegiances.

George Tiller was an abortion doctor in Wichita. In 1986 Tiller’s clinic was firebombed. During its rebuilding Tiller displayed a controversial sign: “Hell no, we won’t go.” In 1993 he was shot several times while in his car, but survivved. In 2009 he was killed in during church services by anti-abortion activist Scott Roeder.

The creators of South Park, a satirical cartoon, have faced many death threats from people offended by their controversial material. One of the more prominent threat campaigns occurred in 2010 after the show featured a character meant to represent the prophet Mohammad wearing a bear suit. This campaign was largely led by Jesse Morton, who was arrested and pleaded guilty to making threatening communications and conspiring to commit murder.

In 1979 in Greensboro, North Carolina an anti-racist march was confronted by members of the Klu Klux Klan. Things soon turned violent, and the white supremacists, who were armed, shot and killed several marchers.

„Archie ain’t afraid“

„I am not afraid that the book will be controversial, I’m afraid it will not be controversial.“ Flannery O’Connor, American author

„If an individual wants to be a leader and isn’t controversial, that means he never stood for anything.“ Richard Nixon, former U.S. President

„Dollywood is a family park, and all families are welcome. We do have a policy about profanity or controversial messages on clothing or signs. It is to protect the individual wearing or carrying them, as well as to keep down fights or problems by those opposed to it at the park.“ Dolly Parton, Entertainer

„Just because you say something doesn’t make it controversial, and it doesn’t make you a bad person.“ Charles Barkley, former NBA basketball player

„You can’t have a university without having free speech, even though at times it makes us terribly uncomfortable. If students are not going to hear controversial ideas on college campuses, they’re not going to hear them in America. I believe it’s part of their education.“ Donna Shalala, Secretary of of Health and Human Services under President Bill Clinton.

„Controversial proposals, once accepted, soon become hallowed.“ Dean Acheson, Secretary of State under President Harry Truman.

„That’s the heart of it: My shows were not that controversial with the American people. They were controversial with the people who think for the American people.“ Norman Lear, Author and producer of the American television series All in the Family.

„One of the lessons from Sept. 11 is that America requires a long-term presence in those parts of the world that endanger us. This notion has become controversial, but frankly, the need could not be clearer.“ Rudy Giuliani, former mayor of New York City.

Can-do people

Can-do: Marked by willingness to tackle a job and get it done; characterized by eagerness to accept and meet challenges; a can-do kind of person; first Known Use of Can-Do: 1945.

Perhaps the most famous fictitious can-do American and cultural icon is Rosie the Riveter. Rosie represents the American women who labored in urban factories and replaced men who had left to fight in the Second World War. Rosie represented the ideal American laborer: loyal, efficient, patriotic, and pretty. Throughout history and up to the present, Rosie the Riveter is traditionally used as a symbol of women’s economic prowess and feminism.

Seldom does an American feel comfortable saying no to a customer, a boss or to a colleague. A no signals either lack of ability or lack of effort or both. Responding with a no to a request leads to that person – customer, boss, colleague – turning to others for assistance. And that means a loss of business.

Westinghouse Company’s War Production Committee commissioned Pittsburgh artist J. Howard Miller in 1942 to create a series of posters to boost public support for the war effort. The “We Can Do It!” poster came to be associated with “Rosie the Riveter.”

Nike Inc.’s “JUST DO IT.” trademark normally appears alongside the Nike logo, the Swoosh. Nike’s share of the domestic sport-shoe business rose from 18% to 43% from 1988 to 1998.

IBM’s slogan is a playful use of IT as in Information Technology and the pronoun “it.” The slogan boasts competence and forward movement in the world of technology.

Dell Computer’s slogan advocates for seizing the day, or “carpe diem,” and exploiting it. It argues for deriving more function and greater satisfaction from the present moment.

Too little, too late

Crunch time – a critical moment or period (as near the end of a game or a deadline) when decisive action is needed. First known use: 1976. Example: The team had trained well, but at crunch time they just couldn’t perform.

In the nick of time – at the right or vital moment, usually at the last possible moment. The word nick refers to notches made in tally sticks that were used for measurement or score-keeping. First known use: Arthur Day’s Festivals in 1615. Example: The fire engines arrived in the nick of time.

Time is money – time is worth money. Similar maxims have been found as far back as 430 B.C. in ancient Greece, however this particular wording is attributed to Benjamin Franklin in his essay Advice to a Young Tradesman.

Time is of the essence – a phrase which, when used in American contracts, indicates that any delay, reasonable or not, will be grounds for cancelling the agreement.

Too little, too late – the action came too late, and/or was too limited, to be effective. The phrase originated in the U.S. in 1935, when historian Allan Nevins wrote in the May 1935 issue of Current History, “The former allies have blundered in the past by offering Germany too little, and offering that too late.”

“My only regret ….”

These were the last words of American Nathan Hale just before he was hanged as a spy during the American Revolution. Hale, a teacher, joined the fight in 1775, at the age of 20. He quickly rose to the rank of captain, and, while serving under General George Washington at the battle of Harlem Heights, volunteered to go on a spy mission.

Masquerading as a Dutch schoolteacher, Hale spent a week collecting information on the position of British troops. However, when Hale attempted to return to the American side, he was captured. Based on the information that Hale was carrying, he was quickly accused of spying and sentenced to die.

Faced with his approaching hanging, Hale chose to look at his fate as a positive opportunity to serve, rather than a negative problem which he had to overcome. Consequently, Nathan Hale was hanged on September 22, 1776, without having made any serious attempts to escape his death.

Arrested Development

The American television show Arrested Development which aired from 2003 to 2006 and was revived in 2013, follows the story of a wealthy family that recently lost their money in a scandal involving the family’s real estate business.

In the first episode Michael Bluth becomes CEO and President of the Bluth Company after his father is arrested for crimes involving the company. Immediately all of their assets are frozen, and they have to get by with very little money. Most of the family moves into one house together, and Michael sells their car and jet in order to have a little money.

Despite their sudden loss of funds everyone except Michael tries to keep living extravagant lifestyles, and whenever Michael finds out about his family’s excessive spending and low-income, he tells them ‘no.’

For example, Michael refuses to buy his brother Gob small items like desk lamps or frozen bananas, and he doesn’t support his career as a magician. He also refuses to let Gob live in the family house, and tells him that he can’t live in the family boat or at the company office either.

Whenever Gob has ideas about the company (most of which are illegal) Michael tells him no. When Gob tries to escape from prison by jumping from a balcony (around 30 feet in the air) onto Michael to break his fall, Michael also tells him no. And this is only a small sample of the times Michael tells Gob no, not to mention the numerous times he uses this word with the rest of the family.

Despite his efforts to help save the family and their business (and turning down good job offers to do so) his constant ‚no’ keeps the family from appreciating him. The other members of the family often describe him negatively, calling him such things as selfish, robot, and chicken, and at one point, Michael and his sister Lindsay discuss Michael’s helpfulness:

Lindsay: “You’re, like, the least charitable person I know.”

Michael: “I don’t do anything for myself; everything that I do is for this family.”

Lindsay: “You don’t do it for us. You just do it because you love being the guy in charge, because you love saying ‘no.’”

“Don’t jump on me!”

Self-help

Americans pride themselves on being able to work through adversity, solve problems, have a positive and optimistic attitude. Americans believe in the power of motivation and self-motivation.

Self-help is deeply rooted in the American experience. Americans persuade by proposing how things can be done. “When life gives you lemons, make lemonade.”

Coined by Elbert Green Hubbard, an American writer, publisher, artist and philosopher who was one of the most influential forces in American business in the early 20th century.

Renege

Going back on an agreement is so common in American culture that there are many words and phrases to describe this action. Some of these include:

Abrogate – To end or cancel an agreement in a formal and official way; to fail to do what is required (such as a responsibility). From Latin abrogates: ab- + rogare to ask, propose a law. First known use: 1526. Example: The U.S. Congress can abrogate old treaties that are unfair to Native Americans.

Back Out – To withdraw especially from a commitment or contest. First known use: 1807. Example: She backed out of her offer to help with the wedding plans.

Bail Out – To parachute from an aircraft; to abandon a harmful or difficult situation. First known use: 1930. Example: If the negotiations don’t work, we may decide to bail out of our contract.

Cop Out – To back out (as of an unwanted responsibility; to avoid or neglect problems, responsibilities, or commitments. First known use: 1952. Example: Don’t cop out on your promise to pay for dinner.

Go Back On – To be treacherous or faithless to; betray; to fail to keep; renege on. First known use: 1859. Example: He went back on his promises.

Pull Out – Leave, depart; withdraw. First known use: 1855. Example: The company manager decided to pull out of her contract when it stopped being profitable.

Recant – To publicly say that you no longer have an opinion, belief, etc. that you once had. From Latin recantare: re- + cantare to sing. First known use: 1535. Example: Witnesses threatened to recant their testimony when the court released their names to the paper.

Renege – To refuse to do something that you promised or agreed to do. From Medieval Latin renegare. First known use: 1548. Example: My friend promised to help me move, only to renege the next day.

Take Back – to make a retraction of; withdraw. First known use: 1775. Example: I take back what I said about the business: they’re not as amazing as I thought they were.

Weasel Out – To evade a responsibility, especially in a despicable manner; renege. Example: I agreed to help my neighbor, now I just need to find a way to weasel out of it.

Withdraw – To remove (money) from a bank account; to take (something) back so that it is no longer available; to take back (something that is spoken, offered, etc.). From Middle English: with + drawn to draw. First known use: 13th Century. Example: After difficulties with communication, the customer decided to withdraw from his contract with the company.

Legal Case Method

The case method utilized in business schools is also used in American law schools. It relies on the principle that the most effective way to learn American law is to scrutinize judicial opinions which have become the law.

Law school cases allow students to discern a legal rule, prompting students to test their knowledge in simulated situations. This sensitivity towards facts and reliance on previous judicial rulings is deeply imbedded in the legal system in the United States.

“Man on the street“

Americans believe that complexity is only truly understood when it can be explained to the man on the street, meaning to the non-expert. To persuade in the American context means to use clear, transparent, straightforward language, spoken and understood by those of average education.

This is not a form of dumbing-down, but effective communication. Put differently, Americans believe that if you cannot make the complex understandable, then you have not mastered that complexity.

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