“Well, that was complete shit.”

Berliners respond to the question “Are we Germans direct?”:

And one of the comments from a German: “When I was in high school, I can remember, another student gave a poorly-prepared presentation. Directly thereafter the teacher simply looked at him and said in English: “Well, that was complete shit.”

Why Germans don’t give compliments

The absence of criticism can be taken as praise in Germany, Courtney Tenz learned the hard way. On Compliment Day she explains why she misses superficial American compliments, but appreciates the German approach.

“Though it has taken me more than a decade, I have finally come to terms with the fact that in Germany, I won’t be complimented on everything I do and when  if  I garner attention for praise, it will likely be more sincere than anything I’d have heard in the US. Like the one a young girl recently gave me after I visited the beauty salon: ‘You look much better now that your gray hair is gone.'”

Mr. German man loves insurance

An American woman. Married to a German man. About how her husband, and his friends, are enthusiastic about insurance. And about how shocked they were to hear that she, and her American friends, never even heard of such kinds of insurance.

Begin watching at minute 5:00.

Warning ! This woman is a youtuber. And an American on top. So, she is more than a bit animated. And frankly, she could have made her points in about two minutes instead of seven and a half.

Mr. German Man is deflationary

An American woman. About how her German husband is deflationary with scores. And how she is inflationary. Can’t separate the two.

Now this woman is a youtuber. And an American on top. So, she is more than a bit animated. And frankly, she could have made her points in about two minutes instead of seven and a half. But wait, it’s YouTube. And not a webinar.

Begin watching at minute 4:00.

Soup Nazi

The U.S. tv series Seinfeld. Jerry, George and Elaine visit a new soup stand. Jerry explains that the owner is known as the Soup Nazi due to his insistence on a strict manner of behavior while placing an order, but his soups are so outstandingly delicious that the stand is constantly busy. 

At the soup stand, George complains about not receiving bread with his meal. When he presses the issue, George’s order is taken away and his money returned. On a subsequent visit, George buys soup (with a warning that he is pushing his luck), but Elaine, having scoffed at Jerry’s advice on how to order, draws the Soup Nazi’s ire and is banned for a year.

Wait, stop ! We’ll let the video tell the rest of the story.

Why this now famous American TV series episode? In the context of German-American collaboration? And as it relates to the topic customer? Well, show it to any Americans working in the Germany-USA space and then ask them what it is like for them as the customer interacting with Germans as the supplier.

Tail wags dog

Germans. Augenhöhe. More consult than serve. Ok, fine. American customers can work with the German approach. Maybe even work better, if the approach is understood by both sides and is applied carefully.

But even if so, it can look and feel to the American customer as if the tail is wagging the dog. The customer is the dog. The German supplier-vendor-consultant is the tail. Germans don’t want to be the tail. Who does? But the American customer is clearly the dog. And that dog doesn’t want to be wagged by its tail, German or any other culture.

Pet Rocks

In 1975, Gary Dahl, a freelance copywriter, bought several smooth Mexican beach stones and began selling them in the United States as “pet rocks.”  But what was initially meant as a joke soon became what Newsweek called “one of the most ridiculously successful marketing schemes ever.”

Within a few months, Dahl had sold over 1.5 million rocks. He was a guest on The Tonight Show, and at one point Gary was selling approximately 6,000 rocks per day.

The reason for his success was largely due to marketing: every pet rock came in a carrying case (with air holes), nestled on a bed of straw. Additionally, the purchase of a pet rock also bought its new owner a manual on the care, feeding, and house training of their new pet. Other factors, especially processes, were of very little importance in driving this pet trend.

When German engineers are bored

Engineering in Germany is prestigious. As a field of study it ranks among the most respected. Germany‘s economy, its sophisticated technical products, rely on an abundance of first-class engineers. More than 20% of all first-year university students major in a technical field.

No other European country has a higher percentage of engineers among the workforce than Germany. Nonetheless, industry and the media constantly warn of decreasing numbers of Germans willing to enter the engineering profession.

In order to attract more women to the engineering sciences, German schools and universities organize so-called Girls Day, hoping to fascinate young women with the prospects of a technical career. Engineers begin their careers with a yearly salary of roughly 45,000 Euros. Graduates in the humanities, in contrast, earn about 31,000 Euros per year.

Drowning cars

Because Americans like to upgrade products so often, they have developed interesting ways to dispose of their old products. One such way is in an ice car competition.

In many northern cities in the U.S., there is a tradition that involves driving a car out onto a frozen lake in the middle of winter, and taking bets on when the car will break through the ice when temperatures rise. 

The activity became popular in the 1940s when civic groups (such as the Lions Club) realized that putting an old, unused car on the ice and betting on when it would crash through would be a fun competition and a good way to dispose of an old piece of machinery and generate revenue for local cities.

These days, with environmental awareness on the rise, most cities have laws against dumping old cars in lakes. As a result, in cities that continue this tradition, the towns typically remove the engine and transmission, and make sure there are no fluids in the car that might damage the environment. Additionally, the cars are usually tethered to the bank so that they can easily be pulled out of the lake once they break through.

In cities that participate in this tradition, having your car plunge through the ice is considered something of an honor, and it’s not unusual for people to donate their old cars when they want to buy new ones.