United States – Page 39 – understand-culture

WBS

WBS stands for work breakdown structure. Wikipedia defines it as: „A hierarchical and incremental decomposition of the project into phases, deliverables and work packages. It is a tree structure, which shows a subdivision of effort required to achieve an objective; for example a program, project, and contract.

In a project, the WBS is developed by starting with the end objective and successively subdividing it into manageable components in terms of size, duration, and responsibility (e.g., systems, subsystems, components, tasks, subtasks, and work packages) which include all steps necessary to achieve the objective.“

Wikipedia goes on to claim that WBS was developed by the United States Department of Defense and was introduced by the U.S. Navy in 1957 to support the development of the Polaris missile program.

Breaking down complexity into its component parts in order to focus on what is truly critical is hardly a development of any human organization of the 20th Century. Surely it is has been fundamental to human thinking for quite some time.

Entangling Alliances

As a nation-state, in their international relations, Americans warn against becoming involved in complexity. Thomas Paine (1737-1809) – an English-American political theorist-activist, author, and revolutionary – instilled non-interventionist ideas into the politics of the American colonies.

His work Common Sense (1776) argued in favor of avoiding alliances with foreign powers and influenced the Second Continental Congress to avoid forming an alliance with France.

George Washington’s farewell address restated Paine’s maxim: “The great rule of conduct for us, in regard to foreign nations, is in extending our commercial relations, to have with them as little political connection as possible. Europe has a set of primary interests, which to us have none, or a very remote relation.

Hence she must be engaged in frequent controversies the causes of which are essentially foreign to our concerns. Hence, therefore, it must be unwise in us to implicate ourselves, by artificial ties, in the ordinary vicissitudes of her politics, or the ordinary combinations and collisions of her friendships or enmities.“

Thomas Jefferson extended Paine’s ideas in his inaugural address on March 4, 1801: “peace, commerce, and honest friendship with all nations, entangling alliances with none.”

In 1823, President James Monroe articulated what would become the Monroe Doctrine: “In the wars of the European powers, in matters relating to themselves, we have never taken part, nor does it comport with our policy, so to do. It is only when our rights are invaded, or seriously menaced that we resent injuries, or make preparations for our defense.“

Best Ideas are Simplest

“If you can’t explain it simply, you don’t understand it well enough. If you are out to describe the truth, leave elegance to the tailor.” Albert Einstein

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Steve Jobs

“The greatest ideas are the simplest.” William Golding, Lord of the Flies

“A little simplification would be the first step toward rational living.” Eleanor Roosevelt

Avoid philosophical discussion

Americans do not engage in a discussion about the essence of a decision to be made. If a discussion does takes place about the decision in and of itself, however, it is strictly for the purpose of defining who and/or what is to be served by making a good decision.

Americans invest less time on identifying how a particular decision fits into the broader picture. Their approach to all decisions is primarily motived by pragmatism. Decisions lead to actions, which in turn lead to further decisions to be made. Americans avoid getting weighted down in what they view as over-analysis. Forward movement is of priority.

English Composition

Americans learn as early as in grammar school to break down complexity. They are taught in English Composition to formulate short, simple and clear sentences ordered in a logical sequence. Good composition avoids sentences with complex grammatical twists and turns. Simplicity and clarity are the goals.

Complexity: The state of quality of being intricate or complicated; a factor involved in a complicated process of situation.

Grammatical twists and turns: Convoluted structures in the English language that often obscure meaning for the reader:

“Although the blue whale has been protected for over thirty years and its numbers are increasing, especially in the North Pacific, where whale hunting has been banned, it is still at risk of extinction as its habitat is being polluted by waste from oil tankers and its main food, the plankton, is being killed off by harmful rays from the sun, which can penetrate the earth’s atmosphere because there is a huge whole in the ozone layer over Antarctica.”

Ernest Hemingway, considered to be one of America’s greatest writers, shied away from convolution in grammar and style. He never used big words or complicated sentences, yet he succeeded in painting vivid images. Overly sophisticated does not necessarily equate to good writing.

Scope Creep

Scope creep is when a task or project grows beyond its original intent, requiring more people, time and money than originally planned. It is typically a result of poor task definition, change control or internal communication. A precisely defined decision limits scope creep.

Scope: The extent of the area or subject matter that something deals with or to which it is relevant; the opportunity or possibility to do or deal with something.

Creep: To move slowly and carefully, especially in order to avoid being heard or noticed; moving very slowly at a steady pace; occur or develop gradually and almost imperceptibly; increase slowly but steadily in number or amount. Old English crēopan, meaning to “move with the body close to the ground”. Of Germanic origin; related to Dutch kruipen.

According to Economic Recovery Measures, Financial Rescues Have Only Temporary Impact by Kathy Ruffing and James R. Horney from the Center on Budget and Policy Priorities, the Bush-era tax cuts and its extension during the Obama presidency, in addition to the deficit-financed wars in Iraq and Afghanistan, account for “almost half of the $18 trillion in debt that, under current policies, the nation will owe by 2019.” Deficit-creep.

Citibank survey

A recent survey of Citibank branches in four countries (the United States, Germany, China, and Spain) was conducted to determine the most effective persuasion methods for employees to use in order to convince their colleagues to do a favor for them. All four countries had very different results.

The survey showed that Americans are more likely to be persuaded to help their colleagues if there’s something in it for them, or if they owe their colleagues a favor. They tended to ask questions like “What will I get out of this?” and “What has this person done for me?”

Germans, on the other hand, were more likely to be persuaded to help if the favor stayed within the rules of the organization. They tended to ask questions like “According to the official regulations, am I supposed to help?”

“Interest not Reason”

“Would you persuade, speak of interest, not of reason.” Benjamin Franklin, 1706-1790, statesman, scientist, and philosopher

“There is nothing in the world like persuasive speech to fuddle the mental apparatus.” Mark Twain, 1835-1910, author and satirist

“People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” Robert Keith Leavitt, 1895-1967, advertising copywriter and non-fiction writer

“Enchantment is the purest form of sales. Enchantment is all about changing people’s hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person’s best interests at heart, too.” Guy Kawasaki, 1954 – , author, venture capitalist, technologist and former chief evangelist at Apple Computer

“Sales-driven cultures can really differentiate you from the majority of your competition. That doesn’t mean being salesperson oriented, just sales oriented: winning deals, smelling the blood and going in for the kill.” Josh James, 1970- , CEO of Domo, was the youngest CEO of a Nasdaq or NYSE traded company

Win Friends and Influence People

Dale Carnegie (1888-1955) was a lecturer, writer and developer of courses on self-improvement, salesmanship, public speaking, and interpersonal skills. His How to Win Friends and Influence People (1936) was a record-breaking bestseller which remains popular today.

His books and Dale Carnegie Training courses focus on building self-confidence, strengthening people and communication skills, as well as developing leadership traits. Carnegie believed that it is possible to change other people’s behavior by changing one’s own interaction with them.

How to Win Friends and Influence People is number 509 in Amazon.com’s top book list and has over 1,060 customer reviews on the website with 4.6 out of 5 stars rating.

Additionally, it is one of the top 20 “Best Sales Book” on Monster.com. Operating in over 75 countries, Dale Carnegie Training has been in business since 1912, with clients among the world’s most successful global companies.

build a better mousetrap

“Build a better mousetrap, and the world will beat a path to your door” is attributed to the American writer Ralph Waldo Emerson from the late 19th century.

It may, however, be a misquotation of “If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad, hard-beaten road to his house, though it be in the woods“.

The phrase “to build a better mousetrap”, has come to signify a false belief that companies need only build a better product for them to succeed, as if the sales and marketing of that product played an insignificant role. Americans rarely believe that a product can sell itself.