quality – understand-culture

“Hard times for Tesla”

A comment from Oliver in Berlin on an article from March 5, 2025 in the New York Times online with the title “Tesla Sales Slump in Europe as Anger Toward Elon Musk Grows.”

“Having worked in marketing for automotive a lot, image is half the hill when you consider high investment purchases like cars. In Germany you think a lot about what your neighbors think. That’s why even ultra rich Germans almost never would buy a Rolls Royce or Bugatti because it sends the ‘wrong’ message about themselves. That said, it’s not just the negative image Tesla has because of Musk. Germans are very detailed and technology obsessed when it comes to cars. And Tesla lost a lot of ground recently while Germany’s car makers not only caught up but even leading in many ways. In design and tech and, definitely in reputation and image. Hard times for Tesla are coming.”

The quiet guy in the basement

Tom Scholz. MIT graduate. Engineer. Focused on his craft. Uninterested in money or fame or music labels. Taught himself how to play the electrical guitar. Scholz. An American. Of German descent.

YouTube comments:

“I was 16 and (fortunately) working at a local record store on release day for the first album. The boss / owner and I unboxed all the new releases and put them on the hit wall before opening. We maybe got 30 copies. I thought the cover was pretty intriguing so cracked the album for some in store play. We stopped what we were doing and listened to the whole album play through just looking at each other in amazement. Still remember what he said: “Every damn song is a hit.” He placed an order for at least 60 more before we even opened the store. The album stayed in play all day and …every customer that came in that morning bought a copy. Never saw anything like it, before or since.”

“I’m 61 and remember hearing “More Than a Feeling” sitting in the back seat of our station wagon while heading to Atlanta from my home in south Georgia. When we got back home a few days later, I gathered my savings from working in the fields and caught a ride with my sister to a local record store. I bought the album and still have it to this day. I was floored after putting it on my dad’s big stereo. I read the back cover over and over as I re-played the album several times straight through some massive earphones. I’ll never forget that glorious day. Thanks, Tom!”

“I’m 64 and I can remember the first time I heard the debut Boston album like it was yesterday. I was 16, in another town playing hockey. My buddy were walking around and saw a cool looking long haired dude setting up 4 house speakers on his lawn. More Than a Feeling started and I was mesmerized. The sound, the guitars, were like nothing I had ever heard. Still get goosebumps from this record. A true masterpiece from a Master.”

“A good friend of mine met Tom when they came through Spokane in ’77 or ’78. My friend was working as a bellhop/waiter at the new Sheraton hotel, Boston was in town for a concert. My buddy knew they were staying at the hotel, and when he delivered room service up to Tom’s room, he brought his copy of that first Boston album up to the room with him. Got all the signatures (as I recall) on the album. I was jealous a bit, but happy for him.”

German homes

Deutsche Welle – What sets German homes apart? That’s what Rachel want to find out for this week’s Meet the Germans. From cake forks to tiny homes and BYO kitchens – join her for a snoop around a typical German home.

Rachel moved from the UK to Germany in 2016. As a relative newcomer she casts a fresh eye over German clichés and shares her experiences of settling into German life. Every two weeks she explores a new topic – from unusual bans to meaty cuisine or haunted castles. This week: come on in and make yourself at home with the Germans.

At 0:24 unfortunately a small error has crept in. This house is the famous Rietveld Schröder House and is located in Utrecht in the Netherlands and not in Germany. Sorry for that.

German bread, again

The Germans are extremely proud of their bread culture – and pretty scathing about bread from most other countries (don’t get them started on Toastbrot.) Since moving to Germany, Rachel has discovered the delights of fresh German bread from the local bakery.

But there’s still one thing getting between her and a bag of crusty bread rolls. Rachel moved from the UK to Germany in 2016. Back then, as a relative newcomer she casts a fresh eye over German clichés and shares her experiences of settling into German life. Every two weeks she explores a new topic – from unusual bans to meaty cuisine or haunted castles. This week: bread.

German bread

What do most Germans miss when they are abroad? Their bread! Hannah Hummel at Deutsche Welle explains why people in Germany are so crazy about it, how Germany developed such a huge bread diversity and why so many bakeries are under threat nowadays.

Her German father baked bread for the family in Scotland. It is very common for Germans living outside of Germany to bake their own bread.

Hans Holbein the Younger

Of particular interest to us as students of German culture are minutes 22:20 to 25:00 in this very interesting mini-documentary about Hans Holbein. Pay particular attention to the segment 24:00-24:37. “If you wanted precision, quality and Vorsprung durch Technik (the current motto of Audi) you bought German.”

Hans Holbein the Younger (1497–1543) was a German painter and printmaker who worked in the Northern Renaissance style, and is considered one of the greatest portraitists of the 16th century.

Holbein was born in Augsburg, Bavaria, but he worked mainly in Basel, Switzerland as a young artist. Holbein travelled to England in 1526 in search of work, with a recommendation from the great European thinker, Erasmus of Rotterdam.

Holbein was welcomed into the humanist circle of Thomas More, the Archbishop of Canterbury, where he quickly built a strong reputation. By 1535, he was King’s Painter to none other than Henry VIII of England.

And by the way, the documentary is done exceptionally well. Tudor England. Henry the VIII. Thomas More. And, of course, Thomas Cromwell. Very much worth watching in full.

selbständig – independent

“The team at Minderleinsmühle opened up their hearts to me. From the first minute onward I felt very comfortable. In my area I work independently. My colleagues, however, are always there for me should I need help. Every day I learn something new.” Anna, Intern in Quality Control, 2019

Minderleinsmühle near Nuremberg, Germany. From their website:

“Our mueslis & cereals, pastries, sweets, chocolates and snacks stand for high-end quality, sustainability and best taste. Under leading of the Hubmann Family, the Minderleinsmühle was arisen from a craft mill with connected agriculture to an established manufacturer in the sector of organic food. As a grown enterprise with a vision, we unify craftsmanship and experience with technology and innovation.”

Germany’s future? Look at its cars

A well-done description of the current – September 2021 – situation in Germany. By the economist. Using the German automobile industry as a window into the wider challenges to the German economy and to German society.

It’s bottom-line question is whether the German people are capable of responding to the challenges of today and the near future.

“Not the consumers’ job“

Harvard Business Review. October 31, 2001. Tom Davenport, Business Professor at Babson College: Was Steve Jobs a Good Decision Maker?

„He (Jobs) also didn’t believe in analytical decisions based on extensive market research.“ Quoting The New York Times’ obituary: „Mr. Jobs’s own research and intuition, not focus groups, were his guide. When asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’”

Steve Jobs was not of German descent. It was known, however, that he had great respect for German design and technology. He and his family, it was reported, had debated for weeks what brand of washing machine they should choose. His arguments won out. Miele.

Designed in U.S. Made in China

American businesses have a history of designing products in America, but then sending the designs to companies abroad, especially to third world countries, to be assembled. Why would a first world country, with the capacity for better materials and production processes, outsource the building of their products to lesser developed nations? The answer is simple: cost.

One of the most common countries for assembling American-designed products is China. In 2011, there was an article in Forbes titled “Buying from China is in Fact Buying American.” In this article, the author talks about his friend Johnny, a middle class American who owns a couple of small restaurants.

Most of the cooking utensils and furniture in Johnny’s restaurants were made in China. Like most middle-class Americans, he shopped at stores that sold primarily Chinese-made merchandise. Johnny’s reason for using these Chinese-assembled products: they were cheap and “good-enough.”

The article went on to talk about different American companies that sell products that are made in China (Apple, Dell, Gap, Hasbro, Nike, etc.) and how, according to a San Francisco Federal Reserve study, an average of 55% of the value of American imported goods from China goes to American companies and workers.

This is compared to 36% for American goods in general. Not only can companies that outsource to China sell their goods at a cheaper price, but they actually make a lot more money in the process.