Mid-1990s. University of Bonn. Professor Dr. Schmidt enters the classroom with books and papers under his arm, and his little bell. The topic: Game Theory in the Context of International Politics.
A graduate student moves to the front of the room to give his presentation. Hardly a minute into it a shrill ding-a-ling pierces the air. The students don’t dare move a muscle. “Ladies and gentleman. Time and again I simply must impress upon you the need to define the terms you use. You cannot simply throw complex terms around the room without having first clearly defined them!“
A few students risk rolling their eyes. The presenter sweats, squirms and stammers his way through his material. Professor Dr. Schmidt sits down in his chair, his left arm on his desk, in his hand his little friend the bell– ready to get shrill at a moment’s notice.
Joachim Sauer is a quantum- and physio-chemist. He is a professor of physical and theoretical chemistry at the Humboldt University of Berlin. He is also the husband of Germany’s chancellor, Angela Merkel.
The election of his wife to the most powerful governmental position in all of Germany had no impact on his career. They seldom appear together in public. He declines to answer any interview questions that do not have to do with his own research. In federal elections his part is irrelevant.
Public life is clearly separated from private life. The home-life scene is irrelevant in determining political success. This same pattern can also be seen in the careers of Joschka Fischer (former German Foreign Minister) and Gerhard Schröder (Merkel’s predecessor as Chancellor). Both were married several times.
For “you” the German language has both and an informal word: Sie and Du. It is typical for German colleagues, even those who work well together and have known each other for many years to use the Sie-Form. The Knigge – Germany’s best known books on proper behavior, first pubished in 1788 by Baron Adolph Knigge – recommends the Sie-Form in the work context.
Knigge considers it appropriate to reject the offer of the Du-Form from a work colleague if one feels surprised or thrown off balance. For accepting the informal Du is a commitment to a level of personal friendship and trust one may not wish. Knigge recommends a polite response: “Your offer honors me. Thank you. However, I feel more comfortable using the Sie-Form, and prefer to continue using it, also out of respect for you (Sie).“
Maintaining a certain respectful distance to others is considered a sign of respect in the German culture. A famous example is the relationship between two of the best-known soccer tv-commentators, Günter Netzer (a former star German soccer player) and Gerhard Delling (a respected tv sports journalist).
Their conversational-type commentaries during half-time and after games are enjoyed by millions due to both their expert analysis and relaxed interaction. Yet, on camera they address each other with the formal Sie, even though Netzer was a groomsman (witness) in Delling’s.
A German. Consultant. Expertise in several areas. Primarily in change management. This guy is very experienced and very good. The following statement is on the landing page of his website:
“My great strength is putting my finger in the wound. And I consider it to be the right, effective, honest, professional thing to do. To say what I think. I enjoy pointing it out to people when the king is wearing no clothes, especially when his clothes are being praised by the people.
I do this with folks both at the top and the bottom in organizations. From C-Suite, to middle management, to colleagues in sales, all the way down to folks working on the factory line. In each case I do so in the language they speak and understand, and making sure that directness and truth take center stage.”
The safest way to win an NBA championship is to land one of the league’s few unstoppable players. But even superstars require the right surrounding parts. They are the Australians. And every team in the NBA could use one.
Australian players tend to be the opposites of most American players. They don’t seek superstardom. They actively avoid attention. They excel in the egoless roles that most players reject.
Aussies can be so obsessed with their teams, in fact, that individual awards make them uncomfortable. They want to win more than anything else. “The kids in the U.S. are told from the time they’re 12 years old that they’re the next Michael Jordan.”
Facing a Selfie Election, Presidential Hopefuls Grin and Bear It. July 4, 2015. Jeremy Peters and Ashley Parker. New York Times.
“Press that white button! This right here,” the former secretary of state instructed a technologically deficient fan in New Hampshire who was fumbling to work an iPhone camera. Her patience thinning, Hillary Rodham Clinton took matters into her own hands and jabbed the button herself.
Who wants their babies kissed or their yard signs autographed anymore? This is the Selfie Election. And if you are running for president, you have no choice but to submit.
Candidates can now spend an hour exhausting a line of eager selfie seekers. Jeb Bush has perfected a technique suited to his 6-foot-3 frame: For his shorter fans, he will take the picture with his own outstretched selfie stick of an arm.
“They just have to put up with it, because how do you decipher who is a fan and who wants to fill their profile with pictures of them with candidates?” said Mr. Robinson, editor of The Iowa Republican, a political publication.
Senator Marco Rubio will indulge people who want selfies. But he often travels with a professional photographer who takes photos of him with voters as an aide trails behind, handing out index cards listing a website where supporters can go to download their pictures.
The benefit? Not only does the photographer speed the process and produce higher-quality images, but voters are asked to provide personal information on Mr. Rubio’s website. Before they can view their photos, Rubio supporters have told the campaign their name, their home and email addresses, which issues matter most to them and if they are willing to volunteer.
Robert H. Goddard, now considered the American father of modern rocketry, was often mocked and ridiculed by his fellow Americans during his lifetime, but was well-respected in Germany, largely because of his persuasive techniques.
Early in his rocketry research, Goddard funded his own testing, but as his work grew in scope he began to seek outside funding. However, as a publicity-shy man who tried to keep media-focus on his work instead of himself, most of his attempts to solicit financial assistance failed, with the exception of the Smithsonian Institution, which agreed to grant Goddard modest funding.
In 1917, Goddard made several proposals to the U.S. Army and Navy about the possibility of his rocket research being used in the military. Although both organizations were interested, the only one of Goddard’s proposals that he was allowed to develop was his idea for a tube-based rocket launcher to be used as a light infantry weapon. This launcher became the precursor to the bazooka.
After WWI, Goddard returned to researching rockets, and in 1919 he published a book titled A Method of Reaching Extreme Altitudes. As part of this book, he mentioned the possibility of sending rockets to the moon. At the time, this was considered an outlandish and impossible suggestion. Although this was only a small part of the book, Goddard was soon subjected to what David Lasser, the co-founder of the American Rocket Society, called the “most violent attacks.”
In 1926, Goddard successfully launched the world’s first liquid-fueled rocket. Partly due to Goddard’s poor reputation and partly due to his media-shyness, this launch was largely unnoticed. In 1929, following one of Goddard’s rocket launches, a local newspaper mockingly printed the headline “Moon rocket misses target by 238,799.5 miles”
Although Goddard had difficulty convincing Americans that his ideas were useful, his work was very persuasive to Germans, and it wasn’t long after his book was published that Goddard began receiving queries from German engineers asking about his work. Initially Goddard answered these queries (his help is even acknowledged in Hermann Oberth’s 1923 book Die Rakete zu den Planetenräumen) , however, increasing aggression from Germany began to worry him, and by 1940 he had stopped responding to the engineers’ questions.
Realizing that he may have inadvertently assisted in German development of long-range missiles, Goddard attempted to warn the U.S. Army and Navy about a potential German threat from rockets. Although Goddard was not able to sell his idea that long-range missiles were a possibility (both organizations considered his warnings too far-fetched to be worth contemplation), he was able to sell himself well enough that between 1942 and 1945 the Navy employed him as Director of Research in the Bureau of Aeronautics, where he worked developing experimental engines.
In the children’s book series, A Series of Unfortunate Events by Lemony Snicket (the pen name of American Daniel Handler), three recently orphaned children are initially placed in the custody of Mr. Poe, the banker who is in charge of the large fortune that they will inherit when Violet, the eldest, comes of age. Mr. Poe soon finds a distant relative who is willing to adopt the orphans, and the children move in with Count Olaf, their third/fourth cousin several times removed.
As it turns out, Count Olaf is not interested in raising the orphans, but only in stealing their parents’ fortune. After his first failed attempt to steal it, he has to go on the run to avoid the police, and the children are sent to live with a different relative.
Undeterred, Count Olaf will attempt to steal the orphans’ fortune multiple times over the course of the next several books, each time masquerading as a respectable member of the local community. In the first book, he is a count, in the second, he pretends to be a herpetological assistant, in the third, a retired captain, and so on.
Every time that the children discover one of Count Olaf’s disguises, they attempt to elicit the help of their legal guardian and/or the banker Mr. Poe. Even though the orphans point out mistakes in the count’s disguises, Count Olaf is so skilled at selling himself that the adults ignore the mistakes and contradictions in his product (his disguises) until they become extremely obvious.
Career Development offices at American universities advise on personal branding tactics in order to improve the career prospects of undergraduate, graduate and doctoral students. Yale University, for example, helps students understand how best to use LinkedIn in order to network with contacts and employers.
When uploading a photo, students are advised: “To be mindful of the image you want to project. Be sure that it is appropriate for the audience who will be viewing it.”
The office also recommends that students join Ivy League groups and alumni networks to take advantage of connections with other elite universities. Further, Yale students are advised “to connect with those with whom you share common interests.“
Personal branding is not new. People have always taken into consideration how they are perceived by those they are trying to persuade. It is natural that the marketing techniques used to sell products are being applied to selling a person, or a person’s skills, experience, value.
Books, seminars and companies advise individuals on how to best manage their reputation in the Internet. Google, Facebook, LinkedIn and other forums and communities exert influence on how people are perceived. Perceptions are personal and subjective. Branding means presenting the messenger in the most positive light.
See what books Amazon offers on personal branding.