United States – Page 28 – understand-culture

Be careful what you say

Sony Pictures Entertainment has been under intense heat following an email hacking scandal that was exposed near the end of 2014. This scandal also revealed some underlying tensions between employees and some very famous celebrities.

The employees reportedly did not want to work with certain stars because they found them to be “minimally talented.” These jabs, although indirect, could later influence the possibility of the two parties working together.

This type of behavior backfired on the employees in question, as they later stepped down from their position. To alienate potential clients based on personal feelings diminishes the potential of a company.

The Office

The hit TV series The Office, which originated in the UK, now exists in nine different versions adapted to the individual languages and tastes of the American, French, German, French Canadian, Chilean, Swedish, and Israeli people as well. The U.S. and German versions are by far the most successful and longest running of the lot.

That a mockumentary show about everyday office life should have to be adapted so many times to fit tastes across cultures, in spite of keeping a similar structure, set of characters, and setting speaks volumes about the importance of minor cultural differences in such a mundane setting.

Here, in broad strokes, are some of the chief differences. In the British version, nobody is working, nobody has a happy relationship, everyone looks terrible, and everybody is depressed.

In the French version, nobody is working but even the idiots look good, and everybody seems possessed of an intriguing private life. In the German version, actual work is visibly being done, and most of the staff is coupled up.

The American version most clearly shows the staff typically working, and places emphasis on their relationships outside of the office, highlighting the reality that many of them have relatively strong relationships outside of the workplace as well. Especially clear are the tactics of Michael Scott to be the best friend of everyone in the office, in spite of being their boss and having to make the tough decisions which don’t make everyone happy.

[embedyt] https://www.youtube.com/watch?v=JUcS4DrExOo[/embedyt]

His German counterpart, Berndt Stromberg, also seems to value the attention of his employees over his actual tasks, but clearly does not want to be everybody’s friend.

Personal nice. Professional better.

In small talk situations Americans seldom jump directly into the business subject matter. For Americans business is always to certain degree a personal matter. In fact, Americans prefer to work with people they like, and who like them.

Germans, on the other hand, can and will do business with you even if you have little or no personal relationship. Most importantly, they want to know if you are good at what you do. Personal is nice. Professional is better.

Why we find it hard to say no

To learn to say no, we have to first understand what’s resisting us about it. Below are common reasons why people find it hard to say no:

You want to help. You don’t want to turn the person away and you want to help where possible, even if it may eat into your time.

Afraid of being rude. I was brought up under the notion that saying “No”, especially to people who are more senior, is rude.

Wanting to be agreeable. You don’t want to alienate yourself from the group because you’re not in agreement.

Fear of conflict. You are afraid the person might be angry if you reject him/her.

Fear of lost opportunities. Perhaps you are worried saying no means closing doors. didn’t want to say no as she felt it would affect her promotion opportunities in the future.

Not burning bridges. Some people take “no” as a sign of rejection. It might lead to bridges being burned and relationships severed.

From Celestine Chua of The Personal Excellence Blog.

Iteration

The term iteration has become common within American companies: to communicate several or many communications, back and forth, between two or more parties, in which information is exchanged, decisions made, activities (action items or more simply actions) agreed to.

Merriam-Webster online defines iteration as a procedure in which repetition of a sequence of operations yields results successively closer to a desired result.

Americans iterate, some intensely so. It allows them to maintain flexibility, to ensure information flow, to discriminate between what is important and unimportant, to reduce risk. Like any strength, however, it can be inflationary: too much communication, too little action.

Instead of front-loading an agreement with in-depth discussion about the details, Americans iterate.

Need-to-know

In the Dictionary of Military and Associated Terms of the U.S. Dept. of Defense need-to-know is a criterion used in security procedures. It requires the custodians of classified information to establish, prior to disclosure, that the intended recipient indeed must have access to the information in order to perform his or her official duties.

Streaming: An act or instance of flowing; relating to or being the transfer of data (as audio or video material) in a continuous stream specifically for immediate processing or playback; first known usage 1980; online video streaming such as Megaupload, Pirate Bay; audio streaming such as Grooveshark, Pandora and Sogza.

The American parties to an agreement are in constant communication with each other, streaming relevant information as they receive it. There is no need to front-load the agreement with the details.

One of the most critical success factors in the U.S. business is speed. Parties to an agreement are more interested in getting started on carrying out an agreement than in defining and discussing its details.

Conditional Yes

Commitments are, by definition, conditional due to factors beyond the control of the parties to an agreement. Next-level management may change their priorities. The customer could modify their requirements. Available resources – people, time, budgets – are often redeployed on short notice.

Caveat: is a warning or proviso of specific stipulations, conditions or limitations. In law, a caveat is a notice that certain actions may not be taken without informing the person who gave the notice. “Caveat” originates in the mid 16th century and is derived from Latin, literally from “let a person beware.”

Contingency: Event (as an emergency that may, but is not certain to occur); trying to provide for every contingency; something liable to happen as an adjunct to or result of something else. From Latin contingent-, contingens: to have contact with, befall, from com- + tangere to touch; first Known Use: 14th century.

Hesitation

In American culture, waiting until you have all of the information is considered so negative that there are many popular phrases and quotes that warn against this behavior. Some of the best known follow:

“He who hesitates is lost” – a person who spends too much time deliberating before acting will lose the chance to act at all. The first use of this phrase in the United States was in 1858 in The Autocrat of the Breakfast Table by Oliver Wendell Holmes, although the phrase was first used in England in 1712 in Cato by Joseph Addison.

Liars always hesitate – a person who hesitates before speaking is probably not telling the truth.

Litigation

Given their litigation-heavy culture, it may seem ironic that Americans are so quick to say yes to an agreement. After all, saying yes and then not following through should make it easier for the one party to file a lawsuit.

However, the reality is the opposite. By having a culturally soft yes Americans make it more difficult for others to successfully sue them. In the U.S. it takes far more than a simple yes to indicate an oral agreement, which offers Americans protection from legal claims.

Gianni vs. Russell Supreme Court of Pennsylvania 1924 – Gianni, who owned a small store, claimed that his landlord told him that he could have the exclusive right to sell drinks in the building.

The landlord then rented another space in the building to a company that sold drinks, and Gianni attempted to sue. However, because Gianni had entered into a written lease, and there was no mention of this right in the lease, the oral contract was said to be nonexistent.

Power Entertainment Inc. v. National Football League Properties, Inc., United States Court of Appeals, 5th Circuit, 1998 – the plaintiff and defendant orally agreed that Power Entertainment would take over a licensing agreement between the NFL Properties and another company in exchange for Power Entertainment assuming the $800,000 debt between the two original companies. However, after the debt was paid, NFL Properties did not transfer the license, and the oral contract was found to be invalid.

Additionally, oral agreements in the US are sometimes called handshake deals. Although an actual handshake isn’t necessary to make the agreement binding, this still shows that it takes more than a ‘yes’ to enter into an agreement.

Optimal e-mail frequency

Under the title Optimum Follow-up Frequency for New Leads Samuel Smith, a consultant and blogger on business and online marketing, posted the following advice:

„A good e-mail marketing effort doesn’t inundate your customers with hard sales pitches. Following up quickly is the first step. Schedule your first follow-up email to go out two hours after your customer submits his or her information.

From here, you may want to gradually slow your e-mail frequency and aim for about three content emails for one purely promotional email. Depending on your budget, you could aim, at the high end, for sending four emails a week, but with a smaller budget, you can send an email every two or three days and have similar success.

Once a potential customer has been receiving email from you for a couple of months, it’s okay to drop off the number of emails to once a week. The optimum e-mail frequency reminds customers several times over that your product has value to them.“

They’ll remember your product.