MBWA

Management by walking around (MBWA) was an idea made popular by the 1982 book „In Search of Excellence“ (Tom Peters, Robert Waterman) emphasizing the need for senior-level management get back in touch, or to be in closer touch, with their organizations.

MBWA recommended unscheduled visits by managers to their teams, in their operations, in order to ask questions, offer support, and to answer questions „at the ground level.“

Although thought by many readers of the book to be something new, MBWA, like so many other business management fads in the U.S., has been practiced by Americans in leadership positions for many generations.