In post-World War II Germany, the Wirtschaftswunder (economic miracle) established a sense of economic stability and order. The retail sector embraced fixed pricing as a symbol of reliability and transparency, contrasting with the more volatile economic environments in other countries. This cultural backdrop reinforced the idea that fair pricing was predetermined and not open to negotiation. Germans came to view price bargaining as an unnecessary disruption to the established order.
Effi Briest
In Theodor Fontane’s Effi Briest, characters engage in structured, formal interactions, where price discussions are avoided to maintain social decorum and politeness.
Good Bye Lenin !
In the film Good Bye Lenin! (2003), set in East Berlin before and after the fall of the Berlin Wall, the protagonist’s mother, a staunch supporter of the socialist regime, views Western capitalist practices with disdain, including price bargaining. The film highlights her discomfort with the perceived commercialism and transactional nature of post-reunification Germany, contrasting it with the perceived fairness and transparency of fixed pricing under socialism.
Feilschen
Expressions such as Was kostet die Welt? (What does the world cost?) convey a dismissive attitude toward price discussions, implying that serious and respectable people should not concern themselves with trivial cost negotiations. Additionally, the term Feilschen (to haggle) often carries a negative connotation, suggesting pettiness, desperation, or a lack of class.
Social Order
German cultural norms prioritize order, transparency, and fairness in business transactions, leaving little room for price bargaining. Historical influences, literary depictions, cinematic portrayals, and everyday expressions all reinforce the notion that negotiating prices is undignified, unnecessary, and even untrustworthy. The emphasis on fixed pricing reflects a deeper cultural preference for predictability and social order, making price negotiation an unwelcome practice in many German settings.
Comfort Level
Americans have a high comfort level when negotiating over price. They consider it to be a sign of assertiveness, resourcefulness, and business acumen.
Buddenbrooks
In Thomas Mann’s novel Buddenbrooks, the titular family, representing the German bourgeoisie, conducts business with a strict emphasis on maintaining dignity and decorum. Negotiating prices is depicted as undignified and beneath the family’s status, reflecting a broader cultural aversion to haggling in professional settings.
Tatort
In the long-running crime series Tatort, scenes involving financial transactions or business deals often depict Germans adhering to strict price structures without negotiation. Detectives and businesspeople engage in straightforward exchanges, where the focus is on procedural integrity rather than negotiating a better deal. This portrayal reinforces the perception that price bargaining is unprofessional and potentially disreputable.
Economic hardship
From the early days of American frontier trading to the rise of modern consumer culture, negotiating prices has been an integral part of American commerce. The Great Depression further solidified the practice of price bargaining, as economic hardship necessitated finding the best possible deal. Today, real estate markets, car dealerships, and even retail sectors encourage price negotiation as a sign of financial savvy.
Comfort Level
The Germans have a low comfort level when negotiating over price. They consider it to be inappropriate, unnecessary, even distasteful.