Aus einem Guss

Germans like to work on problems, whole, not half problems. Work results handed off to the next colleague or department should be complete results. The closer to complete, the greater the level of respect the Germans show.

Products and services aus einem Guss – from one mold – are near-perfect, durable, reliable, innovative, consistent, no surprises, do not require finishing off, polishing, rework. They are the result of individual work steps which flow together into a whole, an entirety. German politicians refer to their legislative proposals as coming aus einem Guss. German companies do the same, especially those who develop and produce complex, sophisticated products.

Church bell chimes are made from the same cast iron mold. Otherwise they don‘t sound right. When Germans say something is aus einem Guss – from one mold – they mean it has been well thought out and executed. It is the opposite of thrown, tied, glued, patched, bolted, copy and pasted, together.

Figures of speech: Etwas dem letzten Schliff geben. To give it that extra polish. Ohne Kratzer. Without a scratch. Das ist eine runde Sache. That is well-rounded, meaning good job. Etwas abrunden. To round something off, in the sense of complete it. Der Ball ist noch nicht rund. The ball is not yet round, meaning incomplete. Flickenteppich. Hodgepodge. Pfusch. Botched, fumbled, fudged. Zusammen geschustert. Cobbled together.

Work efficiently

eRetail sector: The EU Department of Statistics states that Germany has the lowest food prices in Western Europe. This can be attributed to the large percentage – 40% – of discounters in the market, whose aggressive pricing force the other supermarket chains to hold the line on price.

Discounters are known for constantly offering sales. They have been able to maintain their margins by constant increases in efficiency and cost reduction. In addition, they stock on those products which move fast, maintain modest store sizes, choose inexpensive locations, and pay only for targeted advertising.

Business consultants: Every segment of the German economy strives to improve on efficiency. Process optimization, cost reductions, the focus on core competencies, improved product portfolios, increased competitiveness. All of these areas enjoy special attention of top management.

This is why business consulting continues to grow at a steady pace in Germany. Although its economy accounts for roughly 20% of Europe‘s output, consultants do more than 25% of their business for German companies.

German house

Wirkung. Effect. Wirkungsgrad. Difference between output and input. Wirtschaftlichkeit. Difference between goals reached and resources used.

In most German buildings – residential or commercial – the lights in the hallways go off automatically after a short amount of time. Switches on the walls near the doors and in the middle of the hall allow one to turn the light back on. Germans refer to the lights being on as brennen, burning, as in a candle, oil lamp or burning fuel.

Germany, with 80 million inhabitants and large portions of its territory devoted to agriculture, is the size of the American state of Montana. Germans are well versed in maximizing the use of space. Rarely is there a house or apartment in a German city or town with an attic or basement which has not been renovated for use as an additional bedroom, study or storage space.

German supermarkets, too, are rather compact. As are the packaging of consumers items, often fit to the size of the content. No oversized breakfast cereal boxes or potato chip bags.

During the cold months down blankets at night keep old and young warm and comfortable while the heat is turned down or even off. Down blankets are expensive, but they last for many years.

When walking, cycling or driving by new house construction one can see stacks of insulation material waiting patiently to make their contribution to energy conservation, their necessity legislated by state and local building codes. In fact, the German government provides generous subsidies for renewable energy sources: wind, solar, biomass.

As for electricity-gulping air conditioning, you’ll find very few residential homes outfitted with it. The majority of office buildings allow you to simply open the windows. Hazy, hot and humid weather comes to the northern and middle European climate for only a few weeks a year. The nights always cool down, allowing for buildings to take in natural air conditioning.

Wirkung

Effizient. Latin efficiens, efficient; a large effect based on little effort; to achieve much with less; economic, economical.

Wirkung. Effect, output, results; a change realized by energy, effort, input; infuence; a sustained, positive effect.

Wirtschaftlich. Economical; concerning the economy; monetary, financial; to work intelligently; to be frugal, to save money; to achieve the maximum based on available resources.

Weniger ist mehr. Less is more. To focus on the essence, on the core. Functionality trumps design, thus saving time, resources, money. Often heard in the fields of design and architecture.

Effizient, nicht effektiv arbeiten. Work efficiently, not just effectively. A figure of speech often heard in the German workplace, meaning to do more than reach your goals by doing it efficiently.

Kleine Ursache, große Wirkung. Literally small cause, large effect. A figure of speech pointing out how small things – good and bad – can lead to very significant outcomes. In the German context it is a warning to pay close attention to the details of one‘s work.

Was nicht in die Masse dringt, ist unwirksam. What doesn‘t reach the masses, is ineffective. A quote attributed to Karl Jaspers, one of Germany‘s most influential philosophers of the post-War era. It is often used in discussions about the effectiveness of advertisement.

German bread

What do most Germans miss when they are abroad? Their bread! Hannah Hummel at Deutsche Welle explains why people in Germany are so crazy about it, how Germany developed such a huge bread diversity and why so many bakeries are under threat nowadays.

Her German father baked bread for the family in Scotland. It is very common for Germans living outside of Germany to bake their own bread.

Hans Holbein the Younger

Of particular interest to us as students of German culture are minutes 22:20 to 25:00 in this very interesting mini-documentary about Hans Holbein. Pay particular attention to the segment 24:00-24:37. “If you wanted precision, quality and Vorsprung durch Technik (the current motto of Audi) you bought German.”

Hans Holbein the Younger (1497–1543) was a German painter and printmaker who worked in the Northern Renaissance style, and is considered one of the greatest portraitists of the 16th century.

Holbein was born in Augsburg, Bavaria, but he worked mainly in Basel, Switzerland as a young artist. Holbein travelled to England in 1526 in search of work, with a recommendation from the great European thinker, Erasmus of Rotterdam.

Holbein was welcomed into the humanist circle of Thomas More, the Archbishop of Canterbury, where he quickly built a strong reputation. By 1535, he was King’s Painter to none other than Henry VIII of England.

And by the way, the documentary is done exceptionally well. Tudor England. Henry the VIII. Thomas More. And, of course, Thomas Cromwell. Very much worth watching in full.

German bread, again

The Germans are extremely proud of their bread culture – and pretty scathing about bread from most other countries (don’t get them started on Toastbrot.) Since moving to Germany, Rachel has discovered the delights of fresh German bread from the local bakery.

But there’s still one thing getting between her and a bag of crusty bread rolls. Rachel moved from the UK to Germany in 2016. Back then, as a relative newcomer she casts a fresh eye over German clichés and shares her experiences of settling into German life. Every two weeks she explores a new topic – from unusual bans to meaty cuisine or haunted castles. This week: bread.

“Hard times for Tesla”

A comment from Oliver in Berlin on an article from March 5, 2025 in the New York Times online with the title “Tesla Sales Slump in Europe as Anger Toward Elon Musk Grows.”

“Having worked in marketing for automotive a lot, image is half the hill when you consider high investment purchases like cars. In Germany you think a lot about what your neighbors think. That’s why even ultra rich Germans almost never would buy a Rolls Royce or Bugatti because it sends the ‘wrong’ message about themselves. That said, it’s not just the negative image Tesla has because of Musk. Germans are very detailed and technology obsessed when it comes to cars. And Tesla lost a lot of ground recently while Germany’s car makers not only caught up but even leading in many ways. In design and tech and, definitely in reputation and image. Hard times for Tesla are coming.”

„The best engineers come from Germany“

The BBC reported in September 2013: “I think the apprentices will be guaranteed a job when we go back, so I think we’ll be ok,” said Rhys from Bristol, UK. He is one of just 2,200 young workers chosen from some 45,000 applicants by the electronics and electrical engineering giant Siemens for its pan-European training scheme. 

Another apprentice, 21-year-old Gabriel from Northampton, says he came to Berlin to learn the German way. “They are much more precise, they go into detail a lot more. It helps you understand why all the best engineers and creatives come from here.”

“Everybody knows what the label ‘Made in Germany’ means,” says 22-year-old Vainius from Lithuania. “This is a perfect example of how they do it. It is an excellent chance for everyone here.“

Germany’s vocational system has been around for decades and is deeply embedded in society. Youngsters who are not qualified for or interested in going to university can join a program in which they work part of the week for a firm that pays them and teaches them relevant skills. The rest of the time they spend in the classroom.

Chambers of commerce and industry bodies are involved to ensure that the work and the teaching are matched. After their apprenticeships, the trainees often have jobs to walk into, in sectors including electrical engineering, sales and marketing, shipping and agriculture.

Roughly two out of three young Germans go through this system.

Harry’s Razors

Harry’s makes shaving equipment for men. Two American MBAs with experience in strategy consulting bought a German manufacturer in Thuringia (Thüringen in former East Germany), founded in 1920. Their goal is to challenge the world’s dominant products.

“Our team in Germany has been grinding high-grade steel into some of the world’s sharpest blades since 1920. Today, more than four hundred German engineers, designers, craftsmen, and production workers build and operate sophisticated, custom equipment that produces millions of precision blades per year. We’re excited to partner with our new team to innovate and continue to make the fine blades you deserve.

Our blades will get even better. Your shave will get even better. We’ll listen to your feedback about what makes a great shave and create products that deliver you that experience. In the end, we hope you’ll enjoy shaving even more.

We spent over a year meticulously crafting our first Harry’s line. Our blades are made by German engineers with decades of experience honing high-grade steel. Our handles were designed to blend timeless simplicity and modern ergonomics. Our shaving cream comes from the same chemists who make creams for high-end brands. The result: a set of modern shaving products made with respect for the tradition of a good, clean shave.”

Quality product combined with respectful marketing.

And John Otto Magee – creator of understand-culture – is a very happy Harry’s Razors customer. So happy that he recommends Harry’s to friends. All the time. Thanks, Harry’s. And special thanks to those great Germans in Thüringen !

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