Germans reject any form of cult of personality. They know relatively little about the men and women running their largest companies. High level management in these companies seldom participate in the marketing of products and services. How would the Germans have reacted to the Dr. Z television ads in the U.S. years ago?
Problembewusstsein
Germans focus on problems. The more difficult, complex and serious the problem, the better. Problembewusstsein means literally problem consciousness. In order to persuade Germans of a course of action, they first need to be persuaded that the presenter has fully understood the problem, in its depth and breadth. First identify, understand, analyze, then solve the problem.
A major criticism in Germany is to have not – or not adequately – understood the problem. The Germans often say: Das müssen Sie differenzierter sehen meaning “You need to see the situation in a more differentiated way.”
differenziert also means sophisticated. This is their way of saying that one thinks too simplistically. The implication is that they are more intelligent, their problem consciousness more developed. To be intelligent in the German context means to be problem-aware and -oriented.
Schauspieler
In a major speech given by Helmut Kohl in October 1978 he quotes the German sociologist Max Weber: “not to put yourself in the middle point”, which could tempt one into “becoming an actor.” (from Politik als Beruf – Politics as Profession – January 1919).
Schauspieler can be translated also into masquerader. Kohl, at that time the leader the opposition Christian Democrats, as well as during his years as chancellor 1982-1998, was not known for his rhetorical skills.
Helmut Schmidt (SPD – Social Democratic Party), chancellor 1974-81, and an embittered critic of Kohl, was considered a brilliant public speaker.
Franz-Josef Strauss, head of the Christian Social Party (the Christian Democrat’s sister party in Bavaria) referred to Schmidt as Germany’s Staatschauspieler, loosely translated into the (Staat) state or government , (Schauspieler) actor. Or masquerader.
Problematisieren
To one degree or another you will find in every German a Schwachstellenanalytiker (schwach, weak + stellen, point + analytiker, analyst). A person focused on what doesn’t work, doesn’t make sense, isn’t logical, isn’t optimal.
Weak point analysis aims to avoid errors. And in Germany avoiding errors is often the equivalent of scoring victories. Germans are precision-oriented, in their language, thinking, and work methods. Their products are technically precise. To be precise is to be exact and refined.
The German Schwachstellenanalytiker has a highly developed Problembewusstsein, a problem-consciousness or -awareness. In fact, one can get the impression that Germans have a special relationship with problems, almost a love affair, an obsession.
Part of this impression has to do with language. The German word for problem is Problem, and it has two meanings: subject, topic, what is being discussed; as well as difficulty, dilemma, something to be solved or rectified. Depending on their level of proficiency in English, Germans may use problem in both situations, giving the impression that almost every subject discussed with Germans is a difficulty, dilemma or weak point.
But, perhaps there are legitimate reasons for Germans to have a special relationship with problems. Isn’t any form of progress based on correcting mistakes, refining imperfections, improving on what already works, never being satisfied?
Germans are difficult to satisfy, impress, persuade. Unless, of course, you demonstrate the ability to uncover, define, pull apart and improve on the imperfect. Perhaps German Schwachstellenanalytiker, with their Problembewusstsein, are the true optimists among us, hoping and striving constantly for what could be better.
Perhaps. As long as they don’t confuse problematisieren (endlessly discussing and debating what the problem is) with Probleme lösen (actually solving the problem).
Überproblematisieren
There is no English equivalent to the German verb problematisieren. To problem-icize would be the literal translation. To problematisieren means to seek out, define and analyze a situation, to expound on it, to elaborate on in detail.
Germans will almost always err on the side of being overly problembewusst – problem-aware – of going into greater depth and breadth of analysis of the problem and its possible consequences. Germans tend to überproblematisieren. Über means literally over, in the sense of more, further, too far, in excess.
Schwachstellenanalytiker
Germans, especially those in technical fields, are born Schwachstellenanalytiker or weak point analysts. They actively seek out gaps, contradictions, imperfections. Problem erkannt, Gefahr gebannt – a German figure of speech – translates literally into “problem recognized, danger averted.”
The quality assurance departments in German companies test product prototypes against demanding, systematic standards, searching for any and all types of imperfections. German perfectionism is reflected in their stringent consumer protection laws, making companies liable for problems caused by their products.
Starting Point
The present is always the starting point for any action. The present is current, a result of what was decided, of what has been done, of action taken. To understand the present means to first understand how it became what it is, to understand its history.
Before Germans can be persuaded by any future action, they have to be convinced that the presenter has understood the present – the starting point – via its past.
Fehlervermeidung
Fehlervermeidung, literally mistake avoidance, is central to German thinking, where progress is often understood as the absence of regression. Germans prefer to not undertake action which could lead to mistakes. “Get it right the first time” could be their motto. Moving ahead in one’s career is often based on making fewer mistakes than other colleagues.
For many years a large department store chain used the slogan “Good is not good enough for us.” German companies expect near error-free work from their people.
The Stiftung Warentest, literally Foundation for Product Testing, established in 1964, enjoys a very high level of trust and prestige among the German population. The foundation rigorously tests products and services, providing their results in monthly print and on-line publications.
Bestandsaufnahme
The German term Bestandsaufnahme – baseline survey, appraisal, taking stock, taking inventory – is the critical first step in any kind of analysis in the German context, whether it be in consulting, project management, or a localized problem solving measure. The goal is to give the participants an overview, to establish a common understanding of the current situation.
“Problem”
Middle English probleme, from Latin problema, from Greek problēma. Literally, obstacle. From proballein to throw forward. As in problem as a difficult situation.
The term Problem – problem – has in German a second meaning: topic or subject. Because Germans speak English as a foreign language they often use the term problem when referring simply to a topic or subject, and not to a difficult situation.
This leads to a misperception that they are overly problem-oriented, even negative, pessimistic, destructive. Language can be very tricky, especially when it is not your native tongue.