Germans plan far into the future. This only makes sense, though, if all involved are reliable in sticking to the plan. Zuverlässigkeit – dependability, reliability, soundness, trustworthiness – delivering what you promised by the date you agreed to.

Zuverlässigkeit is so critical to Germans that it is considered a virtue, as a matter of personal character developed over time. Zuverlässigkeit, therefore, needs to be demonstrated from the very beginning of a working relationship. It is the basis for trust.

Auf Wunder ist kein Verlass. Don’t depend on miracles. Eines ist sicher: Die Rente. One thing is for sure: social security. Und er rollt und rollt und rollt – Der VW Golf. And it goes, and goes, and goes – the VW Rabbit.