Quality is key

When it comes to the so-called magic triangle – schedule, budget, quality – Germans will almost always sacrifice one of the first two, or both, before reducing quality. The German customer, whether internal or external, expects nothing less. They will wait, and might even pay more if necessary, as long as they receive what they have ordered, or better. Germans expect completeness and quality.

Germans respect – and enjoy – work completed properly and presented in good form. For they are critical people always looking for what is not quite right, even if it has little to no effect on the purpose of the work: Spelling mistakes, scratches, inconsistent file formats, unclear graphics, creaky joints, unnecessarily sharp edges, dripping faucets. A job completed and well done requires no rework, no improvement, deserves only praise, is a work of art. Satisfaction.