United States – Page 2 – understand-culture

A German. Consultant. Expertise in several areas. Primarily in change management. This guy is very experienced and very good. The following statement is on the landing page of his website:

“My great strength is putting my finger in the wound. And I consider it to be the right, effective, honest, professional thing to do. To say what I think. I enjoy pointing it out to people when the king is wearing no clothes, especially when his clothes are being praised by the people.

I do this with folks both at the top and the bottom in organizations. From C-Suite, to middle management, to colleagues in sales, all the way down to folks working on the factory line. In each case I do so in the language they speak and understand, and making sure that directness and truth take center stage.”

Because Americans find it difficult separate what they say from the person they are saying it to – especially in the case of criticism – they strive to use softer, more indirect language, including euphemisms: mild or indirect words or expressions substituted for ones considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

Examples of euphemisms: pre-owned car instead of a used car, sex worker instead of a prostitute, to be between jobs instead of to be unemployed, senior citizen instead of old person, underserved neighborhood or underserved population instead of the poor, or an impoverished, needy neighborhood.

Further examples: economically disadvantaged instead of poor; temporary negative cash flow instead of broke; enhanced interrogation methods instead of torture; collateral damage instead of civilian deaths.

About George Carlin.

Oliver F.

Euphemisms