Frank und frei


Honesty. Honorableness. Straightforwardness. Truthfulness. Candor. Directness. Fairness. Honesty is often confused with impoliteness.

In Faust II (1832) written by Johann Wolfgang von Goethe, Germany‘s greatest writer, Baccalaureus is criticized for being rude, rough, abrasive. He responds with: “Those who are polite in German are lying“.

Literal: In the truest sense of the word; without interpretation. “He literally took apart the automobile, piece by piece.“


A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing: pre-owned car instead of a used car; sex worker instead of a prostitute; in between jobs instead of unemployed; senior citizen instead of old person; underserved neighborhood instead of impoverished neighborhood.

frank und frei

Literally frank and free, as in “Let me speak frankly and freely with you”. The term ‘frank’ is an age-old German word for free. The Franks were a Germanic tribe which successfully withstood the influence of tribes migrating from the Nordic countries into what is today’s northern Germany. Frank as a male first name was derived from Franko: a member of the Franks, meaning courageous, free.