Fine Line

To serve the customer is to deliver what the customer has ordered. No more, no less. Quickly. Precisely. Fulfilling the order. Full. Filled. Unless asked, a waiter does not discuss with the customers the wisdom of their choice from the menu.

To consult the customer is to enter into the decision making process, to co-discuss, to co-think. To discuss with, think with. Perhaps initially just as a sounding board. Then later as a provider of information, input, advice. At the highest level, acting independently, but in the spirit of the customer’s wishes.

Stages. From order-taker all the way to co-thinker and co-decider. Grades. Gradations. Graduation. Gradual. From serving to partnering with. And there is a fine line between each phase, at each transition.

If the lines are identified, understood and managed (walked carefully), the collaborator is graduated, “makes the grade.” If misidentified, misunderstood, therefore mismanaged, the collaborator is not graduated. The business relationship might be terminated.

True Friends

If to consult is to provide advice, then that advice might, perhaps should, include what the customer needs to hear, but does not want to hear. A fine line. How to walk it? To withhold that advice could mean to underserve, or even damage, the customer. To provide that advice, however, could damage the relationship. 

If true friends are those who tell you what you need to hear, but surely you do not want to hear, at the risk of damaging or destroying the friendship, aren’t true suppliers-vendors-consultants those who do the same?

Soup Nazi

The U.S. tv series Seinfeld. Jerry, George and Elaine visit a new soup stand. Jerry explains that the owner is known as the Soup Nazi due to his insistence on a strict manner of behavior while placing an order, but his soups are so outstandingly delicious that the stand is constantly busy. 

At the soup stand, George complains about not receiving bread with his meal. When he presses the issue, George’s order is taken away and his money returned. On a subsequent visit, George buys soup (with a warning that he is pushing his luck), but Elaine, having scoffed at Jerry’s advice on how to order, draws the Soup Nazi’s ire and is banned for a year.

Wait, stop ! We’ll let the video tell the rest of the story.

Why this now famous American TV series episode? In the context of German-American collaboration? And as it relates to the topic customer? Well, show it to any Americans working in the Germany-USA space and then ask them what it is like for them as the customer interacting with Germans as the supplier.

Thinkers and Tinkerers

The German state of Baden-Württemberg boasts an unusually large number of local companies that have made it big on the global market. That’s in large part due to the creative and entrepreneurial spirit of its residents.

Made in Germany takes a look at how so many local companies have taken little-known products and turned them into export hits.

Listen carefully to what the head of Stahl says about training their people, retaining them at any cost, and giving them the freedom to constantly innovate. And most importantly, striving to go beyond customer needs.

July 2021 – Massive Flooding

Daylong torrential downpours in the western part of Germany during the third week of July in 2021 led to catastophes in several town. Homes were destroyed. Automobiles swept through the streets. Dozens were killed. Either unwilling to evacuate their homes as or doing so too late.

Chancellor Angela Merkel, on her final trip to Washington as head of the German government, during the official press conference with President Joe Biden, consoled the German population with guarantees of federal assistance.

Armin Laschet, the Premier (governor) of the State of Northrhine-Westphalia, and the chancellor-candidate of the governing party Christian Democrats (think Adenauer, Kohl, Merkel) in the September elections, was on-site in the town ravaged by the flooding.

Malu Dreyer, the Premier of the State Rheinland-Palatinate, of the SPD (Social Democrats), was also on the scene in the hard-hit town of her state. They, and the mayors of the towns, were interviewed extensively.

Interestingly, from the American perspective, none of these leaders – federal, state, local – gave the kinds of words of encouragement and motivation that their American counterparts would have given, and routinely give in such situations.

An American would expect: “Folks, this is a catastrophe. This is aweful. But you know what? We’re Germans. We know how to handle these kinds of situations. It was not long ago that we had to pick up the pieces after the Second World War. It took decades. We can do this ! We will do this ! Because we’re Germans. We know how to do this. So let’s get to work !”

80% self-censor

7 April 2022. New York Times:

“There is now little doubt that students frequently bite their tongues because they feel unsafe. A 2021 survey of more than 37,000 college students — by far the largest on free expression to date — found that more than 80 percent of students censor their own viewpoints at least some of the time, while roughly one in five students regularly do so. Meanwhile, only 40 percent of students say that they are comfortable openly disagreeing with their professors.”

Yes, hypersensitivity on American university campuses is well-known. What does this have to do with communication and feedback within American companies? Everything. Political correctness, like it or dislike it, has been a growing force in the United States for several decades.

Not Your Bitch

In 2009, author Neil Gaiman, who was born in England but has lived in the US since 1992, wrote a blogpost titled Entitlement Issues. In it he discusses a letter he received from a fan of the author George R R Martin, who complained that it seemed like Martin wasn’t spending enough time working on his latest novel.

Gaiman comments on how readers tend to think that, once they spend money on one of the books in a series, the author no longer has the right to do anything other than write the next one. 

At one point he writes “you’re complaining about George doing other things than writing the books you want to read as if your buying the first book in the series was a contract with him: that you would hand over your ten dollars, and George for his part would spend every waking hour until the series was done, writing the rest of the books for you.”

The English-American author also attempts to convince readers that authors are not obligated to fulfill their readers’ every wish, saying, “George R R Martin is not your bitch.”

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