In the classic film Wall Street (1987), Gordon Gekko’s character embodies the American negotiating ethos with the infamous phrase ‘Greed is good.’ His approach to business is unapologetically transactional, with aggressive negotiation tactics depicted as a sign of strength and success. Similarly, in ‘The Godfather’ (1972), Don Vito Corleone’s strategic deal-making showcases the cultural expectation of negotiating for the best possible outcome, regardless of the moral implications.