This is a famous scene with Alec Baldwin from the movie Glengarry Glen Ross. Brace yourselves. This scene is very intense and includes vulgar language. In the American business context persuasion is sales, and sales is persuasion.
“Whaddya say, Ray?”
Observe how a very intelligent young man by the name of Harry Sonneborn persuades Ray Croc to fundamentally change his business model re: McDonald’s.
Gracious. Helpful. Selfless.
The English term service implies graciousness, helpfulness and to a degree selflessness. To serve is to be humble. Serve stems from the Latin word servitium, which meant the condition of a slave. Service, at its roots involves one person serving another or several. It is inherently personal. The term service in the context of American business involves the notion of servitium, to respond to the needs of your customer, to serve that customer personally and individually.
But service also anticipates compensation: payment, customer loyalty, growth of the business. Service is both personal and commercial. They go hand-in-hand. Impersonal service seldom leads to commercial success. Personal service without fair compensation is servitude. And, indeed, some business relationships are so one-sided that the one serving feels more like a slave than a free person.
To consult means to seek advice, to refer to, to take into account, to consider, as one would consult an attorney or a physician. To consult also means to exchange views, to confer. As with service the term consult has its roots in Latin: consultare, meaning to deliberate, counsel, consult or take counsel. To consult means to advise, to recommend, to suggest, to provide an opinion about what could or should be done in a certain situation or in response to a certain problem.
The consultant, therefore, is the expert applying their knowledge and expertise to improve the situation of a customer. But, essential to consulting a client is understanding their needs, their situation. This is done by first consulting with, meaning listening to that customer.
Shanghai … wait, what?
Referring again to this article in the New York Times about how a few major U.S. companies are handling the post-Covid work environment. With some employees returning full-time to the office. Others are working exlusively or almost excluisively from home. And many dividing their time between office and home.
“Though most evidence that remote workers are at a disadvantage is anecdotal, at least one study, led by researchers at Stanford University, suggests they are less likely to be promoted than their in-office peers. In the experiment researchers randomly assigned workers at a large travel agency in Shanghai to work remotely or in the office for nine months. Though the remote workers were 13 percent more productive, putting in more hours and making more calls per minute, they were promoted about half as often as their in-office peers.”
“They can get forgotten,” said Nicholas Bloom, a professor of economics at Stanford and one of the study’s authors.
But wait, what, Professor Bloom? That’s Shanghai. Those are Chinese. What does anecdotal evidence from China tell us about how Americans benefit or lose out if and when working remotely?
Steve Ballmer going crazy
Former Microsoft CEO, Steve Ballmer, was famous for displaying his emotions and energy at conferences. The video below from the early 2000s is typical for his exuberance
Ballmer is the owner of the Los Angeles Clippers of the National Basketball Association in the U.S. Here is on an American late-night talk show:
Germans consult. Americans serve.
A big source of misunderstanding between Americans and Germans, rarely made explicit, is about whether business should inherently be customer-centric, supplier-centric, or somehow balanced, as our fourth column in this series explains.
Germans and Americans alike will of course say they care about their customers. But they associated different meanings with that notion. And that often leads to misunderstandings and frustration. American providers of business services proudly offer exactly that: a service. By contrast, German providers view their proposition less as a service and more as a consultation. The difference is subtle, but consequential.
Bill Clinton. Aretha Franklin.
From Merriam-Webster: a usually short narrative of an interesting, amusing, or biographical incident. Synonyms: story, tale.
The artful placement of an anecdote is key to being persuasive in the American culture. Stories are convincing. They speak to our experience. Storytelling. Great leaders in business, politics, culture know how to speak to the imagination of their audience. Listen to former President Bill Clinton speak at the funeral service for Aretha Franklin:
German artisans
Germans believe that processes — how the work is done — are the key to success. Americans, however, favor relationships, or how to gain and retain customers.
By tradition, Germany is more a culture of artisans (Handwerkerkultur) than of traders (Händlerkultur). The Germans have always made things. And they believe that process — how the work is done — is the key to success. Good processes lead to good products, bad processes to bad ones.
One well-known German manager, Klaus-Hardy Mühdeck, the CIO of ThyssenKrupp, is even nicknamed the Prozesspapst, the Process Pope, and has changed his title to Chief Process Officer. Because processes govern the internal workings of a company, whoever has the say over process has the say over how the work is done, and thus over the company. As the Germans see it process is power. And Germans want the power. Who doesn’t?
The Office
The Office is an American comedy television series adapted from a British series of the same name. The series depicts the everyday lives of office employees in a branch of a fictional paper company.
The office’s manager, Michael Scott, constantly interrupts his workers in an attempt to inspire them and win their approval. His efforts usually fail in a humorous way. Although this is a comedy, the manager’s frequent attempts to keep updated on his employees’ work and interact with them personally is similar to actual office environments.
Lincoln visits troops
President Abraham Lincoln was know for making unscheduled visits to Union officers and troops. Successful American leaders never lose touch with their people. Conversely, capable team members find ways to remain in constant communication with their team lead and other important members of management.