October 2018. Germany is currently in the driving seat when it comes to innovation – thanks in part to the speed it’s developing new technologies like driverless cars.
In the World Economic Forum’s latest Global Competitiveness Report, Germany came top as the world’s most innovative economy, with a score of 87.5 out of 100 in the Innovation capability pillar – one of the 12 drivers of a country’s productivity.
Innovative. Useful. Aesthetic. Understandable. Honest. Unobtrusive. Long lasting. Consequent to the last detail. Environmentally friendly. As little as possible.
“Konsequent bis ins letzte Detail.” Translated as thorough down to the last detail. That’s a lousy translation. Rams says literally consequent/consistent to the last detail. Meaning, integrated in each and every aspect.
As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams (born 1932) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
Rams had Ten Principles of Good Design: Innovative. Usable. Aesthetic. Understandable. Discreet. Honest. Durable. Consistent to the last detail. Environmental. Minimalistic.
Product designer Dieter Rams became famous in the 20th century for his household products. Rams’ credo: “less is more” was a garantee for success. And some fifty years ago he came up with his 10 principles of good design. These guidelines remain valid even to this day.
See Dieter Rams’ famous Schneewittchensarg, in English Snow White’s Coffin. designed when he Rams was only 24 year old, and on the market in 1954. The Schneewittchensarg was considered a revolutionary in design.
“Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.”
Elon Musk wanted the factory in Germany. Why? Great automobile culture. Largest economy in Europe. Central geographic location. And, perhaps most importantly, great engineers. It makes you wonder what Henry Ford would have thought of this.
YouTube comments:
“This might just be the coolest car related video ever made. I can just imagine the person in the production meeting that suggested this and you just know when Elon heard about it he was like ‘Yep that’s sick’.”
“Tesla makes the best car commercials without making car commercials.”
“One of the best process walkthroughs I have ever seen. Amazing footage. Amazing piloting. Amazing process. Well done!”
“I’m a Tesla employee in Berlin and I was there on our ceremonial day. I can say that I saw with my bare eyes the guy who is controlling the drone. He has some amazing skills, so this video is made by him and its not fake. Cheers!”
German cars vs. American cars. Germans are very proud of their automobiles.
Comments in YouTube: “Telling Germans how to make cars is like telling Italians how to make pizza.” … “To anyone saying that we Germans don‘t have any humour: We do actually! We laugh at French and American cars!”
“German: Uses the most advanced tech known to mankind to build the fastest, safest and over all best cars ever. American: slaps wheels and v8 on coffin.” … “Built in USA: Can do cool stunts in Hollywood movies. Built in Germany: Can do the same but on a real autobahn.”
These are the BrandZ Top 50 Most Valuable Germany Brands in 2018. Many are known only to Germans. But the top 20 are known worldwide.
What do the top German brands have in common: efficiency, reliability, and quality. Made in Germany.
Mitdenken – thinking with – meaning thoughtful, deliberate, reasoned action taking into consideration possible advantages and disadvantages, is clearly a German character trait. It should not be a surprise that there are How-to books advising managers on how to think with.
Along with people in Germany who think with there are also products in Germany which think with, developed to make life easier, safer and more comfortable.
They are often referred to in English as smart. Smart packaging which inform consumers about the product. Smart materials in eyeglasse which dim when sunlight is too bright. Smart wind turbines which turn automatically to the wind in order optimize electricity gain.
Smart automobiles whose steering wheel notices if the driver is falling asleep and sets off an alarm. Such cars also have smart headlights which adjust to oncoming traffic and read speed limit signs and inform the driver.
Mitdenken – literally mit with + denken thinking. With-thinking or thinking with. A very German word. There is hardly a German who has not heard this word repeatedly, from their parents, in school, from their driving instructor, or their boss. They all stress, expect, demand Mitdenken. But what does Mitdenken mean?
Duden, one of Germany’s most prestigious dictionaries, offers a brief but complex definition: „etwas denkend bei einer Tätigkeit nachvollziehen.” Literally: “something thinking during a task comprehending.”
Grammatically this formulation does not work in English. Its meaning, however, is: while you are performing a task, a job, an activity, be aware of how and why you are doing it, in the sense that you are recapitulating or reproducing in your mind how and why the task should be done in a certain way.
Duden also states: “nicht gedankenlos, sondern mit Überlegung vorgehen.“ This is easier to understand. Literally: “not thoughtless, but with Überlegung (consideration, reflection, thought, observation, deliberation) proceed.” In other words, think through carefully what you do while you are doing it.
A German online dictionary states: “think clearly about what is to be done; for this work we need someone, who can think-with; students should learn to think-with; we need young people who can think-with.”
Mitdenken is also defined as „etwas mit anderen Gedanken zusammen denken” – literally: “something with other thoughts combined think.” Meaning: to think about something while combining other thoughts with it.