“I won’t accept this prize“

In 2008 leading literary pundit Marcel Reich-Ranicki was supposed to receive the German television award for his life’s work. Reich-Ranicki also came to the awards show and listened to the laudation by Thomas Gottschalk. However, in his thank-you address he had little thanks left for the award that he a just been presented with.

Instead, he explained, that he had already received many important prizes in his life, and that it had never been difficult for him to say thank you. But today, he was “in a very horrible situation“, as he was forced to “somehow react” to the prize which he had received, and was asked to be “not too harsh”.

“I don’t want to offend anyone. No, I don‘t want to do that. But I would just like to come out and say that I will not accept this prize. If the prize had come with money I would have given the money back, but it didn’t come with money. I can only fling this object […] away from me, or throw it at someone’s feet. I cannot accept it! And I also found it terrible to have to suffer this event for five hours.”

Reich-Ranicki’s speech left his audience perplexed. During his speech the cameras continued to capture shocked expressions amongst the members of the audience, here and there and embarrassed grin, a few laughs. Reich-Raniki was bold enough to call the German Television award, which many of the attending actors and producers used to sing their own praises, ‘rubbish’. Freely and without restraint. Controversial. Typical Reich-Ranicki.

“Klappe halten“

Germans believe that if a person does not have anything valuable to offer in a given discussion then it is better that they say nothing at all – die Klappe halten.

Klappe is a cover, lid, flap. Halten is to hold or keep shut. Germans do not consider it to be impolite if in a discussion one or more people say little or nothing. Seldom do they ask, prompt or summon those who are silent to participate.

To talk about the weather in the German context means to talk about nothing of importance, to have a meaningless conversation, to be superficial. It is a signal to both parties that they have nothing to say to each other. It‘s embarrassing for both.

Dezent präsent

Dezent präsent: discreetly present.

There are some things which the Germans do not address openly. One is money, salary, personal wealth. If they have much, they avoid showing it. Boasting, bragging, swaggering in any way is considered to be very bad taste.

Respected and honored are those with wealth who live it in a dezent (discreet) way. This is true especially for senior-level executives who demonstrate deep subject-area expertise combined with a staid, conservative manner or demeanor.

“Showmasters” and “speech-makers” in Germany can be entertaining, at times even motivating. But those who are truly listened to and valued are those who put substance (subject matter) before form (person).

Karl-Theodor zu Guttenberg, former Minister of Commerce, then Minister of Defense, is a case in point. When he became minister in 2009 it was clear from the outset that there was a rather slick public relations approach to highlighting his political work and private life.

Guttenberg was a constant presence in the German media: the worldly man about town at Times Square in New York City; the rough and tough man dressed in a special forces uniform visiting the troops in Afghanistan; and as a man of the people on the popular variety tv-show “Wetten, daß ….?”

Guttenberg became very popular very quickly. He had brought fresh air into stodgy German politics. Over time, however, he gained more and more critics, who began to question his expertise. When it was then proven that he had plagiarized in his doctoral dissertation, he resigned his office in disgrace and disappeared from the German political scene.

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