Holistic

Especially important to Germans is explaining connections, relationships and interdependencies. This signals that the presenter has understood the subject matter in its entirety. A holistic understanding, in turn, is based on a clear, methodical, systematic approach.

In contrast, a particularistic approach – breaking down complexity into its component parts and focusing on the most important – gives the Germans the impression that the whole has not been sufficiently understood.

Germans are taught at a young age to look for connections, relationships and interdependencies. Teaching methods and materials in primary schools stress analysis and discussion of the bigger picture. An approach based on particulars and examples is used with only younger pupils.

The focus on the system – on relationships and interdependencies – is further developed at the university level. Both at the beginning and the end of any presentation, whether written or oral, the subject and the analysis results are placed in their overall context, including analysis from related fields of study.

A Critique of Dieter Rams

“Dieter Rams is one of the most influential industrial designers to ever live. Even if you don’t know who he is, you probably use products that were inspired by his thinking everyday. He wrote the Ten Principles for Good Design, and they’re basically like the design bible. Designers must never question them. So that’s exactly what we’re going to do now.”

Ten Principles of Design – Dieter Rams

Innovative. Useful. Aesthetic. Understandable. Honest. Unobtrusive. Long lasting. Consequent to the last detail. Environmentally friendly. As little as possible.

“Konsequent bis ins letzte Detail.” Translated as thorough down to the last detail. That’s a lousy translation. Rams says literally consequent/consistent to the last detail. Meaning, integrated in each and every aspect.

Dieter Rams – German Design

As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams (born 1932) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.

Rams had Ten Principles of Good Design: Innovative. Usable. Aesthetic. Understandable. Discreet. Honest. Durable. Consistent to the last detail. Environmental. Minimalistic.

More Dieter Rams

Product designer Dieter Rams became famous in the 20th century for his household products. Rams’ credo: “less is more” was a garantee for success. And some fifty years ago he came up with his 10 principles of good design. These guidelines remain valid even to this day.

See Dieter Rams’ famous Schneewittchensarg, in English Snow White’s Coffin. designed when he Rams was only 24 year old, and on the market in 1954. The Schneewittchensarg was considered a revolutionary in design.

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