“Honne” is a Japanese word that means “true feelings” or “real intentions.” In Japanese culture, Honne refers to one’s inner emotions, opinions, and genuine thoughts. In contrast, “tatemae” translates to “something built in front” or “facade” and refers to the behavior and opinions a person displays in public.
It’s the outward face presented to maintain harmony, avoid conflict, and adhere to social norms and etiquette. Tatemae may involve “white lies” or polite ambiguity to avoid causing offense or confrontation. It’s not necessarily intended to deceive but rather functions as a social lubricant to ensure smooth interactions in a collectivist society.