Germany – Page 2 – understand-culture

“Let’s be realistic!“

FC Schalke 04 – one of Germany’s best professional soccer teams, located in Gelsenkirchen in the famous Ruhr Industrial Area – and its coach, Felix Magath.

Shortly before their match against Hamburg, that city’s newspaper Abendblatt printed an article with the title “Meisterschaft? Nein! Wir müssen realistisch bleiben” – Championship? No! We need to be realistic.”

At that point FC Schalke was in third place, theoretically a possible contender for the German soccer championship. But when one of his players, Benedikt Höwedes, used the word Meisterschaft – championship – in an interview, his coach Magath reacted immediately.

“It is absolutely correct to set high goals”, Magath said to this team, “but they have to be realistic. Otherwise they will tear us apart, and then we will not even reach normal expectations. Getting to the championship this year is not a realistic goal. We are not yet a top-performing team. We have a long road ahead of us.”

Among other qualities it this “Sinn für Realismus” – sense of realism – which explains why Magath is so highly respected.

Past vs. Future

Germans believe that a persuasive plan to moving forward depends on knowing your starting point. They expect an explanation of the path from the past to the current situation. Persuasive in the German business context is explaining the history of the starting point. Examples

Past vs. Future

German Approach

American Approach

For Americans to be realistic means understanding what is possible. The possible is determined not only by past and present circumstances, but also by the ability to shape a new future. Persuasive is explaining how to move from the present into the future. Examples

American View

Too much emphasis on the present as a product of the past is seen as backward-looking. A vision of the future, forward movement, often demands moving away from the past. From the American point of view their German colleagues can get stuck in the past.

German View

Germans often get the impressions that American visions are not grounded or rooted in an accurate understanding of the status quo. Americans want to move forward without first establishing their starting point and direction. They “fly off into the wrong direction.”

Advice to Germans

Provide the historical context. But let your listeners know beforehand that you need to tell the full story. Your aim is for all to have a common understanding of the present situation before you can recommend how best to move forward together.

Advice to Americans

Try to hold back your natural American tendancy to jump from the present into the future. Take the time to explain the context of the situation. This will lengthen the presentation. That’s ok. Germans want depth and breadth. Do your homework and demonstrate it. It will be worth it.