Can-do people

Can-do: Marked by willingness to tackle a job and get it done; characterized by eagerness to accept and meet challenges; a can-do kind of person; first Known Use of Can-Do: 1945.

Perhaps the most famous fictitious can-do American and cultural icon is Rosie the Riveter. Rosie represents the American women who labored in urban factories and replaced men who had left to fight in the Second World War. Rosie represented the ideal American laborer: loyal, efficient, patriotic, and pretty. Throughout history and up to the present, Rosie the Riveter is traditionally used as a symbol of women’s economic prowess and feminism.

Seldom does an American feel comfortable saying no to a customer, a boss or to a colleague. A no signals either lack of ability or lack of effort or both. Responding with a no to a request leads to that person – customer, boss, colleague – turning to others for assistance. And that means a loss of business.

Westinghouse Company’s War Production Committee commissioned Pittsburgh artist J. Howard Miller in 1942 to create a series of posters to boost public support for the war effort. The “We Can Do It!” poster came to be associated with “Rosie the Riveter.”

Nike Inc.’s “JUST DO IT.” trademark normally appears alongside the Nike logo, the Swoosh. Nike’s share of the domestic sport-shoe business rose from 18% to 43% from 1988 to 1998.

IBM’s slogan is a playful use of IT as in Information Technology and the pronoun “it.” The slogan boasts competence and forward movement in the world of technology.

Dell Computer’s slogan advocates for seizing the day, or “carpe diem,” and exploiting it. It argues for deriving more function and greater satisfaction from the present moment.