Adapt the Oreo?

Durable. Able to exist for a long time without significant deterioration. From Latin durare to last. Adapt: To make fit (as for a new use) often by modification. From Latin adaptare, to fit.

In the American marketplace, innovation is a constant force driving products towards ever greater efficiency and functionality. American products are constantly modified to meet the changing needs of American consumers.

One way to achieve this goal is to simply improve features that already exist. An example is redesigning the display of an alarm clock to make it more readable. Other products will be redesigned and features will be added to them. One example are the new features of each iteration of smatphones and tablets. Battery life is lengthened, screen quality is improved, and features will be adapted based on user feedback.

Americans rarely want to own a product for an extended period of time. There are many products which are constantly updated, changed, modified. These include: computers, electronics, gadgets, automobiles, and clothing styles. Even houses are torn down so that new ones can be built in their place. To the extent that a person is a „product,“ consumers also alter their own physical appearance via cosmetic surgery.

Companies leverage this sentiment by offering incentives for consumers to upgrade their current product. They may offer generous trade-in offers for cell phones or outdated electronics or special leasing deals for expensive items like cars or houses.

They even adapted the Oreo cookie.