Problem vs. Opportunity


German Approach

For Germans a core competence is the ability to identify, analyze and solve complex problems. The key to success is problem-solving. In the German business context to be persuasive is to focus primarily on problems. Patterns

American Approach

Americans strive to see problems as opportunities. Competent is that person able to recognize opportunities in difficult situations. In the American business context to be persuasive is to focus primarily on opportunities. Patterns


American View

The German focus on the weak points of a given situation is understood by Americans as precisely that: seeing problems primarily as problems and consciously seeking them out. Instead of searching for the positive in a given situation, Germans are viewed as pessimistic, negative, under certain circumstances even as destructive.

German View

Interpreting a problem as an opportunity and acting too quickly signalizes to Germans an inability to recognize the seriousness of the situation and its dangers. Americans can come across to Germans as naive and impatient.


Advice to Germans

Remain problem-oriented. It is a German strength. But choose different words. Americans are capable of discerning between serious and less serious problems.

Establish more balance between German problem-orientation and American optimism. Not all problems have to be addressed or even solved, in order to move forward.

Advice to Americans

Reduce your natural American optimism. Show more attention to the potential downside of a given situation. Acknowledge problems as they are.

Address them directly and openly. Not all problems are challenges. Not every cloud has a silver lining. Do not fear being seen as negative and pessimistic by your German colleagues. 


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