“Germans love processes and procedures and rules. Our American point of view is: ‘Processes are man-made. We can change them.’ Customers in the U.S. find it difficult to do business with us as a German company: ‘too inflexible.”‘ We are constantly debating internal business rules. We struggle to get things done. We can’t get them to change. They always find a way to logically disprove what we are trying to do or they keep pushing for more data. It’s like a legal battle. They wear us down. Help! What can we do?”
Comments