German Approach
Germans prefer long lasting products. For which they will pay a higher price. Durable products reduce replacement cost. Durability is a sign of craftsmanship, quality, tradition and continuity. Durable products “stand the test of time.” Patterns
American Approach
For Americans durability is relative. Products don’t last forever. Change is constant. Products must adapt to the changing needs of customers. Americans value durability, but within a shorter time frame. Patterns
American View
“Who wants to own a product forever?” Americans like change, variety, alternatives.
German View
In many ways Germans see in America a throw-away society, with little sense of quality, people who overvalue all that is „new and improved.“
Advice to Germans
As always, remain in dialogue, in synch with your German colleagues. Define with them just how durable the product should be, keeping in your field of vision your customers as well as your competition.
Advice to Americans
As always, remain in dialogue, in synch with your German colleagues. Define with them just how durable the product should be, keeping in your field of vision your customers as well as your competition.