German Approach
For Germans an intelligent product goes beyond its purpose as a tool or instrument. An intelligent product thinks with, anticipates how it is put to work, is more than just the extension of its user. Patterns
American Approach
For Americans products are tools. An intelligent product makes work and life easier. It expands possibilities. Intelligent products execute the commands of the user. No more. No less. Patterns
American View
Germans products are quite sophisticated. But often German engineering is associated with over-engineering, which is partly based on being not fully oriented on the needs of the customer. And Americans consider that to be not very intelligent.
German View
Germans consider many American products to be simple, unsophisticated, not cutting edge. And unintelligent products, in their own way, can be insulting to the customer.
Advice to Germans
Engage with your German colleagues about what makes a product truly intelligent. How much technology, sophistication should be incorporated? But, also, about what the market is demanding?
Including to what extent you consciously choose to go beyond the expectations of the market. Is an intelligent product a technical product or a product which gains market share and/or is profitable?
Advice to Americans
Engage with your German colleagues about what makes a product truly intelligent. How much technology, sophistication should be incorporated? But, also, about what the market is demanding?
Including to what extent you consciously choose to go beyond the expectations of the market. Is an intelligent product a technical product or a product which gains market share and/or is profitable?