Context


German Approach

The German yes means a high degree of commitment. Before granting it Germans want to be sure that they can fulfill it. In order to decide they request a lot of context information up-front. Patterns

American Approach

Once Americans enter into an agreement they are in constant contact. They see no reason to go into great depth about the context. But also because they reserve the right to exit the agreement. Patterns


American View

A German colleague requesting what can appear to be too much background information can give the impression of being overly conscientious, risk-averse, even mistrustful.

An American would wonder: „If we have an agreement, why does my German colleague need so much information up front. Let‘s get started. We‘ll be in touch as we proceed.“

German View

Germans are surprised that Americans would ask them to enter into an agreement without having first provided the contextual information necessary to make a decision.

They then experience Americans who become impatient with their questions. Depending on the sensitivity of the agreement, a German might suspect that an attempt is being made to gain their „yes“ without them fully knowing or understanding the potential effects. A German might become careful, sceptical, even wary. 


Advice to Germans

Your American colleagues expect a higher level of communication during the time span of an agreement. Therefore, they need not know the whole story up front. Provide what they need in order to get started.

If and when they require additional information, you‘ll hear from them. Be prepared to communicate on a more frequent basis.

Now, if an American provides you with too little context information in order for you to make a decision, kindly indicate this. Tell them that you simply are conscientious, that you want to get it right the first time. 

Advice to Americans

Remember, Germans separate between substance and person. Vigorous intellectual give and take on controversial topics is not personal.

In fact, it is one way in which the Germans demonstrate respect for America and Americans. It means that they take your point of view and America seriously. 

So, engage with the Germans. Help them to understand the American viewpoint. And put some effort into understanding their point of view. It’s well worth it. 


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