Germans strive to be sachlich or objective, business-like, factual, to the point, matter of fact. To be sachlich means to focus on the matter while leaving emotions out. A sachlich report, critique, comment, argument, judgement. Sachlich also means to leave out superfluous or gratuitous language. To be sachlich is to get to the point.
words
Frank und frei
Honest
Honesty. Honorableness. Straightforwardness. Truthfulness. Candor. Directness. Fairness. Honesty is often confused with impoliteness.
In Faust II (1832) written by Johann Wolfgang von Goethe, Germany‘s greatest writer, Baccalaureus is criticized for being rude, rough, abrasive. He responds with: “Those who are polite in German are lying“.
Literal: In the truest sense of the word; without interpretation. “He literally took apart the automobile, piece by piece.“
Euphemism
A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing: pre-owned car instead of a used car; sex worker instead of a prostitute; in between jobs instead of unemployed; senior citizen instead of old person; underserved neighborhood instead of impoverished neighborhood.
frank und frei
Literally frank and free, as in “Let me speak frankly and freely with you”. The term ‘frank’ is an age-old German word for free. The Franks were a Germanic tribe which successfully withstood the influence of tribes migrating from the Nordic countries into what is today’s northern Germany. Frank as a male first name was derived from Franko: a member of the Franks, meaning courageous, free.
“They pay their bills“
The German newspaper, Die Welt, complimented the Chinese highly when it wrote that they pay for their Mercedes Benz automobiles on-time. Zahlungsmoral literally means payment morals.
Zuverlässigkeit is not only a human, but also a product characteristic. Germans expect dependability and durability, especially in technical areas. German power producers constantly stress the Zuverlässigkeit of their nuclear power plants.
Infrastructure in Germany is expected to have 100% Zuverlässigkeit. Brown- or blackouts of the electricity grids occur very rarely. The telephone network almost never fails. Lack of reliability in Germany quickly leads to protests by customers and citizens.
Tausend gute Taten machen keine schlechte gut. A thousand good deeds don‘t make up for one bad one. Wenn ich mich auf Dich verlasse, bin ich verlassen. To be dependent on you means to have been abandoned.
Unzuverlässigkeit is the opposite of Zuverlässigkeit. In the German context, to be labeled unreliable or undependable is a serious criticism, a flaw not easily removed. Unreliable people are not trusted, their reputation is damaged. It is the same for unreliable products.
If commitments are not met it is imperative to prove that external factors were the cause. Unzuverlässigkeit – unreliability – costs time and money and increases risk, which Germans do their best to keep at a minimum.
A German reporting from a state in the former Soviet Union: “The same problems keep repeating themselves. Aspects of important agreements are changed suddenly, which is not a problem as long as everyone is informed quickly. In team meetings we agree to a schedule, which shortly thereafter is not held to due to delays in the delivery of material, which had been ordered two weeks late. When we then contact other sources we find out that they are out of stock. Our work processes get written down, but within a month or two no one knows where they are or what they mean.”
Germans have great difficulty dealing with lack of reliability. Even with their own high standards do they have their problems. Compared to other countries, public transportation in Germany is very reliable. But not dependable enough for the Germans. The same goes for weather forecasts, an imprecise science. Not reliable.
Sich bewähren
sich bewähren means to prove one‘s worth or value, to be reliable, to have worked. From Middle High German meaning to turn out to be true, right, correct.
In Germany there is no higher testament to quality than something which has proven itself over time. Das hat sich bewährt, that has proven itself, is very persuasive to German ears. Over generations, decades, even centuries. Solid, known, established, predictable, tested.
In German literature and movies, the harking back to family, tradition, home region is a constant theme. The ideal, idyllic world is to be protected against the corrupting forces of modernity.
German companies, time and again, advertise their solidity, quality, reliability by stating their longevity and tradition: Established 1885. Above the entrance doors of German Fachwerkäuser – half-timbered houses traditional in the Middle Ages, also called gingerbread houses – one can read Erbaut 1375.
Problematisieren
To one degree or another you will find in every German a Schwachstellenanalytiker (schwach, weak + stellen, point + analytiker, analyst). A person focused on what doesn’t work, doesn’t make sense, isn’t logical, isn’t optimal.
Weak point analysis aims to avoid errors. And in Germany avoiding errors is often the equivalent of scoring victories. Germans are precision-oriented, in their language, thinking, and work methods. Their products are technically precise. To be precise is to be exact and refined.
The German Schwachstellenanalytiker has a highly developed Problembewusstsein, a problem-consciousness or -awareness. In fact, one can get the impression that Germans have a special relationship with problems, almost a love affair, an obsession.
Part of this impression has to do with language. The German word for problem is Problem, and it has two meanings: subject, topic, what is being discussed; as well as difficulty, dilemma, something to be solved or rectified. Depending on their level of proficiency in English, Germans may use problem in both situations, giving the impression that almost every subject discussed with Germans is a difficulty, dilemma or weak point.
But, perhaps there are legitimate reasons for Germans to have a special relationship with problems. Isn’t any form of progress based on correcting mistakes, refining imperfections, improving on what already works, never being satisfied?
Germans are difficult to satisfy, impress, persuade. Unless, of course, you demonstrate the ability to uncover, define, pull apart and improve on the imperfect. Perhaps German Schwachstellenanalytiker, with their Problembewusstsein, are the true optimists among us, hoping and striving constantly for what could be better.
Perhaps. As long as they don’t confuse problematisieren (endlessly discussing and debating what the problem is) with Probleme lösen (actually solving the problem).
Wort halten
Wort halten – keeping your word – is understood literally by the Germans. It means holding firmly to an agreement, whether verbal or written. Commitments made out of kindness are considered empty and are unsettling for Germans – they promise what might not be delivered.
Words are so concrete for Germans that they can be broken – to break your word. Those who do not keep their word commit Wortbruch – literally word break. Agreements in the German context are like stairs. Keeping your word allows you to move up quickly and securely. Weddings are often referred to as giving each other the Jawort, literally the yes-word.
Wortbruch – no laughing matter. In December 2012 the German archeologist Hermann Parzinger accused the Turkish government of breaking their word for not adhering to an agreement made in the 1800s. For Germans, agreements don’t lose their validity over time.
The German Federation of Trade Unions accuses German companies time and again of breaking their word by not creating the amount of apprenticeships they promised. Wortbruch is the accusation. “Those who don’t keep their word, have lost our trust and support.”
Every political party in Germany, large and small, claims in their campaigns Wort gehalten, word kept. Germany’s largest companies are proud to keep their word without even haven given it. German products are known for their quality, for delivering what they promise.
Verlass or Verlässlichkeit – two other terms for keeping your word – mean dependability, reliability. Verlässlichkeit is the foundation for any business relationship. In Friedrich Schiller‘s work Die Bürgschaft (The Bond or The Pledge) Damian keeps his word by returning to the tyrant in order to give his life by hanging for his friend.
Schwachstellenanalytiker
Germans, especially those in technical fields, are born Schwachstellenanalytiker or weak point analysts. They actively seek out gaps, contradictions, imperfections. Problem erkannt, Gefahr gebannt – a German figure of speech – translates literally into “problem recognized, danger averted.”
The quality assurance departments in German companies test product prototypes against demanding, systematic standards, searching for any and all types of imperfections. German perfectionism is reflected in their stringent consumer protection laws, making companies liable for problems caused by their products.
Zuverlässigkeit
Germans plan far into the future. This only makes sense, though, if all involved are reliable in sticking to the plan. Zuverlässigkeit – dependability, reliability, soundness, trustworthiness – delivering what you promised by the date you agreed to.
Zuverlässigkeit is so critical to Germans that it is considered a virtue, as a matter of personal character developed over time. Zuverlässigkeit, therefore, needs to be demonstrated from the very beginning of a working relationship. It is the basis for trust.
Auf Wunder ist kein Verlass. Don’t depend on miracles. Eines ist sicher: Die Rente. One thing is for sure: social security. Und er rollt und rollt und rollt – Der VW Golf. And it goes, and goes, and goes – the VW Rabbit.
Fehlervermeidung
Fehlervermeidung, literally mistake avoidance, is central to German thinking, where progress is often understood as the absence of regression. Germans prefer to not undertake action which could lead to mistakes. “Get it right the first time” could be their motto. Moving ahead in one’s career is often based on making fewer mistakes than other colleagues.
For many years a large department store chain used the slogan “Good is not good enough for us.” German companies expect near error-free work from their people.
The Stiftung Warentest, literally Foundation for Product Testing, established in 1964, enjoys a very high level of trust and prestige among the German population. The foundation rigorously tests products and services, providing their results in monthly print and on-line publications.
“Problem”
Middle English probleme, from Latin problema, from Greek problēma. Literally, obstacle. From proballein to throw forward. As in problem as a difficult situation.
The term Problem – problem – has in German a second meaning: topic or subject. Because Germans speak English as a foreign language they often use the term problem when referring simply to a topic or subject, and not to a difficult situation.
This leads to a misperception that they are overly problem-oriented, even negative, pessimistic, destructive. Language can be very tricky, especially when it is not your native tongue.