Sandwich Method

The sandwich method is describes the American approach to giving negative feedback. Its goal is to communicate criticism in a way which will avoid demotivating the other person. Like a sandwich with a slice a bread on both the top and the bottom, praise is given at the beginning and the end of the feedback talk. In the middle is the substance of the conversation, the points of criticism. Open with praise. Communicate criticism. Close with praise.

Is there anything new about this? Research on the American approach to communicating criticism over the last fifty to one hundred years would probably show that it is not. American ears know to listen carefully after the positive has been said. They listen for the nuances, the terms used, especially the euphemisms. This makes it all the more complex and difficult to understand for non-Americans, regardless of strong their command of the English language.

„You did a fine job.“

Steve Jobs – Merciless Criticism

An article on Jony Ive, the head of design at Apple Computer, in the New Yorker Magazine from February 23, 2105 touches on how the late Steve Jobs gave constructive feedback:

“Jobs’s taste for merciless criticism was notorious. Ive recalled that, years ago, after seeing colleagues crushed, he protested. Jobs replied, ‘Why would you be vague?,’ arguing that ambiguity was a form of selfishness: ‘You don’t care about how they feel! You’re being vain, you want them to like you.’

Ive was furious, but came to agree. ‘It’s really demeaning to think that, in this deep desire to be liked, you’ve compromised giving clear, unambiguous feedback,’ he said. He lamented that there were ‘so many anecdotes’ about Jobs’s acerbity: ‘His intention, and motivation, wasn’t to be hurtful.'”

Steve Jobs. More German than American logic.

Constructive Criticism

Critique: A detailed analysis and assessment of something, especially a literary, philosophical, or political theory. Derived from mid 17th century from French, based on Greek kritikē tekhnē ‘critical art”.

Constructive criticism is legitimate criticism – fair, objective, well grounded. It is constructive when its purpose, tone and spirit aim to help the other person recognize, understand and then correct their weaknesses. Constructive criticism is helpful.

Employee evaluation helps management to measure performance while maintaining motivation and reducing employee turnover. It has three components: praise work well done; address areas of improvement; recommend improvement measures. Employee evaluations also serve as documentation of future goals to be reviewed at a later date.

There are 58,885 books on self-improvement on Amazon.com. The most popular areas for self-improvement are money management, healthy living, attitude, speaking skills, time management, and interpersonal relations.

Popular titles include “The Power of Self-Coaching: The Five Essential Steps to Creating the Life You Want” by Joseph J. Luciani, “The Secret Art of Self-Development: 16 Little-Known Rules for Eternal Happiness & Freedom” by Karl Moore, “50 Self-Help Classics: 50 Inspirational Books to Transform Your Life from Timeless Sages to Contemporary Gurus” by Tom Butler-Bowdon, and “I Had It All The Time: When Self-Improvement Gives Way to Ecstasy” by Alan Cohen.

“Coach me“

Americans expect to be coached by their team lead. If the team lead has accurately identified weaknesses in a team member, and has communicated them clearly, fairly and diplomatically in a feedback talk, then it is expected that the team lead then coach her „player.“

Just as a basketball coach will take extra time with a player after practice to work on dribbling or shooting skills, so too a good manager in the American business context will take the time to explain to the employee how to perform certain tasks better: give presentations, write reports, perform calculations, attach the part to the machine, handle customer issues, work with external suppliers, and manager their own team. The list is endless.

If the team lead, however, is not in a position to coach her player directly – due to time constraints or perhaps she is not a master of the skill herself – then she should, at a minimum, know where to send that team member in order to be coached, taught, instructed, advised.

Coach. Player. Americans want to be coached. American sports coaches are deeply involved in how their players play.

Coachable

To be coachable means to allow yourself to be coached: accept criticism, want to improve, do the necessary extra work in order to perform better, listen to the coach. Critical feedback – regardless of how clear, fair, diplomatically communicated – is only helpful if the team member is willing to work with the coach.

When judging talent American sports coaches look carefully at the willingness and ability of a player to be coached, their coachability. American managers are no different. The ideal player (employee) is one who is self-critical, identifies their own weaknesses, takes the initiative by looking for ways to improve, and communicates all of this to their boss.

American team members want a team lead who can coach. American managers want employees who are coachable.

Diane Krueger

mobil. Magazine of the German Rail. December 2017. An interview with the actor Diane Krüger. Question: “Colleagues for your earlier years claim that you were extremely ambitious. Is it true?”

Krüger: “When I was a little girl my mother never said to me: ‘You’re the best, the greatest, the most beautiful’. Instead all she ever said was: ‘Work harder. You can do better.'”

Mr. Buffett drinks Cherry Coke

Every year, tens of thousands of investors trek to Omaha in Nebraska. The Berkshire annual shareholder meeting is known as the “Woodstock of Capitalism” for the fervor of the investors — some owning only a single share — who travel to Omaha just for the chance to listen to Mr. Buffett and his longtime business partner, Charles Munger.

Several questions zeroed in on politics. Mr. Buffett, a Democrat with a close relationship to former President Barack Obama, gave careful criticism of President Trump’s policies. He made the argument that the American Health Care Act, which passed the House this past week (May 2017), was no more than “a huge tax cut for guys like me.”

When a protester from Germany delivered a long speech criticizing Coke, sugar and capitalism itself, Mr. Buffett said he would continue to drink his favorite beverage, Cherry Coke.

Woodstock of Capitalism. Sports arena. Ca. 20,000 shareholders in the audience. Long Speech. Critical. Not just of Coke and sugar. But of capitalism, also. German.

Source: “Warren Buffett, at Berkshire Meeting, Condemns Republican Health Care Bill.” Michael J. de la Merced. New York Times. May 6, 2017.

“Whattya want from me?”

The 2014 Soccer World Championship. Prelims. Germany vs. Algeria. It’s a nerve wracking game, but in the end Germany wins 2:1. It was a tough game for the German team, but in the end they prevailed. Grounds to celebrate, one would think.

Boris Büchler, however, the ZDF television reporter who interviewed center back Per Mertesacker directly after the game, saw things differently. After a short “congratulations” he went straight to his criticisms: “What made the German players so sluggish and vulnerable?”

Mertesacker, already slightly annoyed, emphatically stated that the victory is all that matters: “I don’t give a ****. We’re in the final eight and that’s what counts.”

But Büchler won’t back down: “But this cannot possibly be the level of playing at which you expected to enter the quarter-final? I think the need for improvement must be clear to you as well.”

Mertesacker can no longer keep his cool: “What do you want from me? What do you want, right now, immediately after the game? I don’t understand.” But Büchler stays firm, and repeats his criticism: “Firstly, I congratulate you, and then I wanted to ask why the defensive plays and turnovers did not go as well as one would have liked. That’s all.”

Mertesacker: “Do you think think there is a carnival-troupe (meaning a bunch of clowns) amongst the final 16 teams or something? They made it really hard for us for 120 minutes, and we fought until the very end to prove ourselves. It was a real back-and forth Of course we allowed a lot from them. But in the end our victory was well deserved…”

Mertesacker once again emphasizes how the German team won, in spite of his concession that not everything went as one might have hoped.

But not even this was enough for Büchler: “An absolute show of strength. A high-power performance. Do you think that we will see the same sort of wow-effects again that we saw in the 2010 World Championship, so that the team’s game will improve?”

Mertesacker: “What do you want? Do you want a successful World Championship, or should we just step down and call it a game already? I just don’t understand all of these questions.”

Germany won 2:1. But there will always be something left to criticize. In this case: Just because you won does not mean that you played the game well.

[embedyt] https://www.youtube.com/watch?v=bMJJMpufE2g[/embedyt]

No Political Correctness

The Germans communicate directly, transparently, honestly. They speak their mind freely. Especially when it concerns critical feedback the Germans try to be clear and straightforward. They avoid the use of euphemisms. Germans reject any kind of smooth-talking. Aalglatte, literally eel-smooth or eel-slippery people are viewed as having questionable character. They are not honest enough to state their opinion openly.

Das Kind beim Namen nennen. To call the child by its name. To describe a situation as it is, directly, in no uncertain terms; without flowery, positive language; to avoid describing a situation indirectly; to communicate clearly; to get to the point.

Kein Blatt vor den Mund nehmen. Literally to not put a handheld fan in front of one‘s mouth. To address a subject directly, to state one‘s opinion; from the early days of theater when members of the audience held a type of fan in front of the lower half of their face in order to shout out comments of the play without others attributing the statements to them.

Continuing Education

The Germans consider education, and continuing education, to be the foundation of their economy. Their companies, large and small, set aside generous budgets to continuously broaden and deepen the skill sets of their employees.

Training organizations, management consultants, subject area experts all market their expertise in helping companies to reduce errors and to optimize work processes. The key from the German perspective is anticipating and preventing problems.

Roughly 45% of all German employees participate in continuing education sponsored by their employer. 25% of those programs run for several months. 60% of all continuing education in Germany takes place within companies. The Germans are keenly aware of the important role knowledge and skills play in their economic future.

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