Eyewitness News

The first eyewitness news program began at KYW-TV in Cleveland, Ohio in 1959. Although this program was called Eyewitness News, it still followed the traditional news format (a news anchor reading the news while looking into a studio camera), until Al Primo became the news director in the early 1960s. Primo, a former anchorman, decided that instead of the typical news format, his news station would rely primarily on visuals, especially film and videotape.

Soon, the new format had spread to more than 200 local television stations across the country, and in 1965 KYW moved from Cleveland to Philadelphia, where Primo formed the first on-camera reporting team. Now, in addition to news anchors, reporters could be seen onscreen.

As the eyewitness format grew in popularity, more developments occurred all over the US. WLS in Chicago began using co-anchors who would chat on air about the news stories, a new style which was known as “happy talk.” At WABC in New York, field reporters appeared on-camera to discuss the stories about which they were reporting.

Eventually eyewitness news became so standard and so popular with the masses that now it is often referred to as “people’s news.” These days, virtually all local television and network stations in the U.S. use some form of eyewitness news, and many countries in Europe and Latin America also use similar news reporting styles.

Arrested Development

The American television show Arrested Development which aired from 2003 to 2006 and was revived in 2013, follows the story of a wealthy family that recently lost their money in a scandal involving the family’s real estate business.

In the first episode Michael Bluth becomes CEO and President of the Bluth Company after his father is arrested for crimes involving the company. Immediately all of their assets are frozen, and they have to get by with very little money. Most of the family moves into one house together, and Michael sells their car and jet in order to have a little money.

Despite their sudden loss of funds everyone except Michael tries to keep living extravagant lifestyles, and whenever Michael finds out about his family’s excessive spending and low-income, he tells them ‘no.’

For example, Michael refuses to buy his brother Gob small items like desk lamps or frozen bananas, and he doesn’t support his career as a magician. He also refuses to let Gob live in the family house, and tells him that he can’t live in the family boat or at the company office either.

Whenever Gob has ideas about the company (most of which are illegal) Michael tells him no. When Gob tries to escape from prison by jumping from a balcony (around 30 feet in the air) onto Michael to break his fall, Michael also tells him no. And this is only a small sample of the times Michael tells Gob no, not to mention the numerous times he uses this word with the rest of the family.

Despite his efforts to help save the family and their business (and turning down good job offers to do so) his constant ‚no’ keeps the family from appreciating him. The other members of the family often describe him negatively, calling him such things as selfish, robot, and chicken, and at one point, Michael and his sister Lindsay discuss Michael’s helpfulness:

Lindsay: “You’re, like, the least charitable person I know.”

Michael: “I don’t do anything for myself; everything that I do is for this family.”

Lindsay: “You don’t do it for us. You just do it because you love being the guy in charge, because you love saying ‘no.’”

“Don’t jump on me!”

Walter Cronkite

Older Americans know the names Walter Cronkite, Chet Huntley, David Brinkley, Dan Rather, Tom Brokaw and Peter Jennings. They were the most famous news anchormen of the historically dominant television news broadcasters ABC, CBS and NBC. For generations they informed the American people at six o’clock in the evenings about national and world events.

Sunday morning political talkshows are also linked to household names such as Tim Russert, George Stephanopoulos, Bob Schieffer. In style and tone these news shows were tailored to those respective individuals. It was, and still is, a question of branding, with the networks seeking to establish an almost personal relationship between news moderator and the audience, with the hope that viewers would trust the moderator with supplying them with critical news in precise, objective and investigative way.

And it’s no different in American politics, where it is often less about substance and more about personality, character and values, such as marriage, family, love of country and faith. Question marks in those areas mean questionable credibility. Americans first size up the candidate as a person, then they consider his or her politics.

“Mark your man”

Typing “close the sale” in amazon.com led to 282,687 book titles. That tells us how much  Americans in sales focus on that one aspect of a customer-supplier relationship. Typical titles are:

Secrets of Closing the Sale. Sales, The Science of Selling! Changing the Sales Conversation. Sales: How to Master the Art of Selling. Close the Deal! The Art of Closing the Sales!

“how to close the sale” led to 3.67 billion hits in Google. Selling in the U.S. is critical to success. Many Americans work in sales. They all have to know how to “close the sale” (or they go hungry).

Lone Ranger

Lone Ranger: one who acts alone and without consultation or the approval of others.

In 1933, the radio show The Lone Ranger first appeared. Later, it was turned into a television show, which ran from 1949-1957, as well as a series of books. The story follows the adventures of the Lone Ranger – the only ranger who survived an ambush by “Butch” Cavendish in a canyon known as Bryant’s Gap. 

After the fighting, the injured ranger is discovered by Tonto the Indian, who nurses him back to health. The two men then fight crime together, with the Lone Ranger in a mask, so as to conceal his identity.

Although in the program the Lone Ranger was not alone, he and Tonto had clearly defined roles – the ranger was the leader, and anytime Tonto and the Ranger were separated, Tonto wouldn’t act without first consulting the Lone Ranger.

„Excellent!”

In sports, positive feedback from your coach regarding your performance can be an important confidence booster. For professional athletes in the U.S. the way the media describes and pictures you can be almost as important to your career as your coach’s approval.

When listening to the commentator of a NBA game one will rarely hears an athlete’s performance described as fine or okay.  Some people may think that this is an inflation of words such as excellent and great.

However, the use of such words may simply reflect the quality of the league. It is unclear were the cut off is when using superlatives and if the inflationary use of words such as great, amazing, or terrific has a negative effect on the American viewer of the game. The inflationary use of superlatives might also just be a way to express more optimistic and positive views of the world for which the Americans are known for.

Reality TV

One of the most popular genres of television in the U.S. is reality tv. In 2001, two of the top ten most popular primetime television shows in America were reality tv shows, compared to six in 2011.

Many of these shows focus on conflict and personal drama as their main premises. Even when the show’s premise is about something unrelated to the dispute, such as singing on the “X Factor” or cooking on “Top Chef”, the actual episodes invariably focus on the conflicts between the cast members and/or their family and friends at home.

In 2011, an American reality TV show H8R filmed various celebrities as they confronted people who were critical of their success. It was marketed as giving celebrities a chance to try to change the minds of the people who hated them. The primary appeal of this show was that it would allow these conflicts to be discussed publicly.

Litigious

Litigious: To be litigious means to argue, to contend, to take your dispute to the courts. American society has become very litigious. With a population of roughly 310 million people, the U.S. has 1.2 million attorneys, 200 law schools, graduating approximately 45,000 lawyers each and every year. The court of law is where conflict is resolved.

How conflict is resolved is foundational to any society. It is a system for balancing out conflicting interest. Conflict resolution is so central to our daily lives, in so many or our interactions, that we are continuously fascinated by how they play out.

This fascination is the reason why many movies and television shows are based on the law and legal proceedings. Among the most popular in the U.S. were: L.A. Law (1986-94), the classic Perry Mason (1957-66), The Defenders (1961-65), Law & Order (1990-2010).

The popularity of these shows has led to the reality court room shows, a combination of reality television and the workings of the American legal system. The best known are Judge Judy, The People‘s Court and Divorce Court.

Pimp My Ride

DIY or Do it Yourself projects are very common in the United States. Rather than buying reliable products, many Americans prefer to buy unreliable products and then, using DIY, turn them into reliable (or at least different) products. This can be anything from salvaging a broken toaster to buying old houses and refurbishing them. 

According to a recent survey, 3 out of 4 Americans who make changes to their houses will include some form of DIY. Additionally, there has also been a recent surge of DIY websites explaining to Americans how to go about fixing and upgrading products on their own.

There have been several American television shows that showcase DIY, including Pimp my Ride, which restored rundown vehicles, This Old House, which restored old houses, and even Home Improvement, a sitcom which centered around the antics of a DIY presenter, Tim Allen, as he routinely made mistakes showing people how to fix appliances and redesign their houses.

It turns out that Pimp my Ride was a bit deceptive. Oops!

Drowning cars

Because Americans like to upgrade products so often, they have developed interesting ways to dispose of their old products. One such way is in an ice car competition.

In many northern cities in the U.S., there is a tradition that involves driving a car out onto a frozen lake in the middle of winter, and taking bets on when the car will break through the ice when temperatures rise. 

The activity became popular in the 1940s when civic groups (such as the Lions Club) realized that putting an old, unused car on the ice and betting on when it would crash through would be a fun competition and a good way to dispose of an old piece of machinery and generate revenue for local cities.

These days, with environmental awareness on the rise, most cities have laws against dumping old cars in lakes. As a result, in cities that continue this tradition, the towns typically remove the engine and transmission, and make sure there are no fluids in the car that might damage the environment. Additionally, the cars are usually tethered to the bank so that they can easily be pulled out of the lake once they break through.

In cities that participate in this tradition, having your car plunge through the ice is considered something of an honor, and it’s not unusual for people to donate their old cars when they want to buy new ones.

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