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Hillary vs. Barack

During the 2008 Democratic presidential primaries, when individual state in the U.S. have elections to choose the party‘s candidate, there were several interactions between Hillary Clinton and Barack Obama which made many feel uncomfortable. The interactions were direct, confrontational, critical, in some cases bordering on personal.

Within a week or so the two candidates had softened their tone. The media reported on it at length, speculating that senior people in the Democratic Party had advised Clinton and Obama to do so. They feared that if the attacks continued the winner of the primaries will be damaged going into the general election.

Candidates in the same party exposes each other‘s weaknesses offers opportunities for the opposing Republican Party. Hillary and Barack were asked to be more discrete.

Off-line

Discretion: The quality of having or showing good judgment; ability to make responsible decisions; individual choice or judgment; power of free decision or latitude of choice within certain legal bounds; the result of separating or distinguishing.

Off-line: Americans prefer to discuss sensitive matters „off-line“, meaning to do so privately, one-to-one, separate from the other team members. A capable team lead knows how to practice this kind of discretion while signaling to the other team members that the sensitive issues are being addressed and not „swept under the rug.“

humiliate: To reduce to a lower position in one’s own eyes or others’ eyes. From late Latin humiliate – ‘made humble,’ from the verb humiliare.

Cohesion: The act of forming a united whole. Mid 17th century from Latin cohaes – ‘cleaved together,’ from the verb cohaerere, on the pattern of adhesion.

During World War II, on August 3, 1943, General George Patton slapped a soldier who was hospitalized for psychoneurosis, accusing him of cowardice. The incident nearly ended Patton’s career. A week later, in a far less publicized incident, Patton slapped another soldier, who had been hospitalized for his “nerves.” Many members of Congress and the press called for Patton’s removal from command.

Bobby Knight, one of America‘s most innovative and successful college basketball coaches, was known for his straight-talking, open, honest and impatient, combative personality. After almost thirty years of extraordinary success at the University of Indiana, Knight was fired for very minor indiscretions involving players and students. Mr. Knight once said: “When my time on earth is gone, and my activities here are past, I want them to bury me upside down, so that my critics can kiss my ass.”

Wayne “Woody” Hayes (1913-1987) was the football coach at Ohio State University for over twenty-five years, with a career record of 238 wins 72 losses and 10 ties, winning five national championships. Hayes challenged his players to be the best, often becoming impatient and angry, at times physically rough with them during practices. His career was ended after a 1978-game in which he physically attacked a player on the opposing team.

„Excellent!”

In sports, positive feedback from your coach regarding your performance can be an important confidence booster. For professional athletes in the U.S. the way the media describes and pictures you can be almost as important to your career as your coach’s approval.

When listening to the commentator of a NBA game one will rarely hears an athlete’s performance described as fine or okay. Some people may think that this is an inflation of words such as excellent and great.

However, the use of such words may simply reflect the quality of the league. It is unclear were the cut off is when using superlatives and if the inflationary use of words such as great, amazing, or terrific has a negative effect on the American viewer of the game. The inflationary use of superlatives might also just be a way to express more optimistic and positive views of the world for which the Americans are known for.

Popup surveys

A Call Center sends an email to a customer they just served, asking for quick feedback on that service. Websites have popups which give users a chance to respond immediately to what they like and don‘t like. Social networking sites like Facebook have their little thumbs up and down symbols on every page.

Political parties, as well as companies, are constantly asking voters, or consumers, what they like, don‘t like, how they feel, what‘s good bad, up down, right wrong, left right. Marketing in America is too a large degree understood as finding out what people want.

Americans selling something – products, services, political messages – want to know as much as they can about their target groups. Target. It‘s a sign of American customer-orientation. Or, from the perspective of other cultures, customer overorientation.

It is also a sign for the very strong inclination of Americans to quantify human behavior, to use statistics and measurements in order to understand it. Finally, it is a sign of how much Americans value, or take seriously, unreflected impressions and opinions given just after someone has experienced a product, service or an interaction.

Grade inflation

It is getting more and more competitive to get into a prestigious university. One must be a straight A student with a high SAT score to even get into a prestigious public university, such as the University of Washington.

In 2012 the Seattle Times published an article which stated that the average GPA of incoming freshman at the University of Washington in fall 2011 was 3.75. This points out an interesting problem, which is the inflation of grades.

If students need to get better and better grades to get accepted to college, it will eventually devalue the GPA. Furthermore, it could create added stress for young students if they receive a grade that is not an A, such as an B or C. This type of grade inflation could influence the grading scale in a negative way.

Gothic horror author Anne Rice

Just as Germans are inclined to have more respect for the reviewer if there are some critical remarks posted under an overall good review, there are some Americans who simply cannot handle the criticism even when it is in their own interest to do so.

For example, gothic horror author Anne Rice has never been one to take criticism lightly. Although her Novel Blood Canticle received a five-star review on Amazon.com, which could only encourage readers to buy it, she lashed out at all of the negative comments posted below it by individual readers in a 1,200-word diatribe post.

Her claims were that her readers were “interrogating [the book] from the wrong perspective.” Aside from calling them “arrogant and stupid,” she also took time to personally target specific reviewers who had made harsher statements such as:

“Anne, you really should have an editor” (In fact, the book does contain a few grammatical errors). Then, she provided a spoiler description of the novel along with a commentary on exactly how brilliant it really was.

Reputations ruined

One reason why Americans take criticism so personally is the importance they place on public perception. Reputation, especially in business, is a very sensitive issue. It can be damaged quickly, and often irreparably, by criticism.

The public relations sector has been thriving in the American economy for generations. And in the digital age companies such as reputation(dot)com focus solely on helping companies (and individuals) to protect their reputations.

Warren Buffett, called the Wizard of Omaha and the Oracle of Omaha, and considered the greatest American investor, once said “It takes twenty years to build a reputation and five minutes to ruin it.”

Roger Boisjoly, an engineer at NASA during the Challenger space shuttle disaster, suspected that the explosion would occur. He tried to warn his superiors, but was ignored. During the investigation he was very forthcoming about what went wrong and whose fault it was, damaging many the reputation of many colleagues and superiors.

Even though he had fought to keep the disaster from happening, by ruining those reputations he damaged his own. Boisjoly received such horrible treatment at work that he eventually quit. Because he had a reputation as a reputation destroyer he couldn’t find another engineering position. Instead, he worked as a speaker on workplace ethics, teaching Americans how to avoid his mistakes and point out problems in a work environment without hurting reputations.

“I work for Mary Smith”

When two colleagues meet and the one asks the other what they do in the company, it is typical for Americans to state who their boss is: „Oh, I work for Mary Smith.“ The next statement might be: „in the new product marketing“ or „in global supply chain“ or „in corporate finance.“

Americans work outwards from their work, their team, the organization in which the team is imbedded, and so on. It is also common in the U.S. to hear the statement that „your most important customer is your boss.“

American team leads have influence and power over their team: strategy, organizational structure, roles and responsibilities, and, of course, compensation and professional development. The relationship with the team lead is for the team member a very important one. It influences them very personally.

That working relationship, however, can also be one which extends beyond the workplace to their private lives. It‘s common for American colleagues to be friends, close friends, friends who do things together, whose spouses and children know each other. Americans mix their work and private lives. This can include the boss.

In fact, many Americans would say that the ideal team is made up of capable people, who work hard, support each other, reach their business goals, but in addition know and like each other outside of work. Colleague and friend. Boss and friend.

“Do not criticize me in front of the team”

American football. The professional league – NFL. Green Bay, Wisconsin. Cold. Very cold. The Green Bay Packers, the dominant football team of the 1960s. Their coach, Vince Lombardi, one of the greatest of all time. Their quarterback – play-maker, Spielmacher – Bart Starr.

Starr: quiet, serious, disciplined, selfless, talented, understated, fully focused on one goal only, winning. Winning championships. Starr to Lombardi: “Do not criticize me in front of the team, instead just the two of us. Otherwise I cannot lead the team.”

Listen to minutes 3:45 to 4:30

“A work of art”

Penguin. An American publishing house (a part of Random House, which was acquired by Bertelsmann). A flyer tucked into one of their books purchased via Amazon. Quotes by reviewers about some of those other Penguin books:

“A work of art. One of the greatest political biographies ever written.”; “How non-fiction should be written.”; “Magnificent. I finished it with a sense of exaltation.”; “One of the world’s most original and provocative thinkers.”; “A mind-altering book.”; “The most important book on the Second world War in decades.”; “When you read it, you feel like you can topple giants.”