As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams (born 1932) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
Rams had Ten Principles of Good Design: Innovative. Usable. Aesthetic. Understandable. Discreet. Honest. Durable. Consistent to the last detail. Environmental. Minimalistic.
Product designer Dieter Rams became famous in the 20th century for his household products. Rams’ credo: “less is more” was a garantee for success. And some fifty years ago he came up with his 10 principles of good design. These guidelines remain valid even to this day.
See Dieter Rams’ famous Schneewittchensarg, in English Snow White’s Coffin. designed when he Rams was only 24 year old, and on the market in 1954. The Schneewittchensarg was considered a revolutionary in design.
“Barsky discovered that the people who trained him (Russian KGB) did not have an authentic understanding of Americans, and he struggled at first with his assignment. While his instructions were to infiltrate political circles and get close to Brzezinski (National Security Advisor under US President Jimmy Carter), he was not given specific instructions on how he was supposed to accomplish that.
He also learned that while his English was excellent, he was very pushy and argumentative when dealing with people. He was shocked when he was confronted with this fact by a fed-up friend. He realized that he was essentially too East German to fit in.” From Wikipedia
See the CBS 60 Minutes story on Jack Barsky:
Jordan Peterson’s interview with Jack Barsky is extraordinarily fascinating:
In this episode we find out what people in Berlin think about Elon Musk. Musk has just been named Person of the Year by Time Magazine and is known as an entrepreneur and visionary but also for causing controversies.
On the outskirts of Berlin, he is currently building the European headquarters of his car brand Tesla – a good moment for us to find out what Germans think about Elon Musk. Our friend Emanuel from yourdailygerman is with us on the streets today to ask the people!
Interestingly, but not suprising, most of the Germans are negative about Musk: egocentric, unrealistic, etc. Whereas as the non-Germans are more positive.
“Given Silicon Valley is in Germany, you’d think the Germans would be more open to innovation and the fruits of capitalism. Hmmmm.” (a comment on YouTube. Irony at its best.)
One of the many clichés about Germany and the Germans says that they act in a not very friendly or even rude manner towards strangers. You might get that impression when you first come to Germany and try to get to know somebody else on a train, a bar or at work.
Especially as an American, you might be used to getting in contact with strangers really quickly. In Germany, you probably won’t. It is a scientifically proven fact that German people simply don’t chat in public places when they don’t know each other. But what is often interpreted as rude manners, is more like a basic inability of Germans to small talk – they simply are not used to it.
If you’ve done any research into German culture, you’ve likely come across blogs, articles and forum discussions on the subject of German directness. Less politically-correct results may even simply state that Germans are rude.
It’s a topic of discussion as old as time; or, at least, as old as the Internet’s mainstream popularity. There is a lot of material on the subject, and it all basically comes to the same conclusion: Germans aren’t rude; they’re just direct and honest. If you can’t handle it, you need to grow a thicker skin.
What do most Germans miss when they are abroad? Their bread! Hannah Hummel at Deutsche Welle explains why people in Germany are so crazy about it, how Germany developed such a huge bread diversity and why so many bakeries are under threat nowadays.
Her German father baked bread for the family in Scotland. It is very common for Germans living outside of Germany to bake their own bread.
In Theodor Fontane Effi Briest the rigid adherence to social contracts and the consequences of breaking them are central. While not about business, the story reflects the broader German cultural expectation that agreements-whether social or professional-are binding and not subject to renegotiation or casual follow-up.
The Germans are extremely proud of their bread culture – and pretty scathing about bread from most other countries (don’t get them started on Toastbrot.) Since moving to Germany, Rachel has discovered the delights of fresh German bread from the local bakery.
But there’s still one thing getting between her and a bag of crusty bread rolls. Rachel moved from the UK to Germany in 2016. Back then, as a relative newcomer she casts a fresh eye over German clichés and shares her experiences of settling into German life. Every two weeks she explores a new topic – from unusual bans to meaty cuisine or haunted castles. This week: bread.
Nibelungentreue is a German compound noun, literally Nibelung loyalty, expressing the concept of absolute, unquestioning, excessive and potentially disastrous loyalty to a cause or person.
It is derived from the Medieval chivalric ideal of loyalty, Middle High German triuwe, as exemplified in the second part of the Nibelungenlied, where the Burgundian kings Gunther, Gernot and Giselher refuse to hand over to Kriemhild their loyal vassal Hagen of Tronje, who is guilty of murdering Kriemhild’s husband, Siegfried. The brothers place the loyalty to their friend above their obligations to their sister or to justice, leading to disaster and the complete destruction of the Nibelungs.
The modern term Nibelungentreue was coined by chancellor Bernhard von Bülow in his speech before the Reichstag on 29 March 1909. Addressing the Bosnian Crisis, von Bülow invoked the absolute loyalty between the German Empire and Austira-Hungary to their Alliance of 1879against the threat by the Entente Cordiale:
Meine Herren, ich habe irgendwo ein höhnisches Wort gelesen über eine Vasallenschaft gegenüber Österreich-Ungarn. Das Wort ist einfältig. […] aber die Nibelungentreue wollen wir aus unserem Verhältnis zu Österreich‐Ungarn nicht ausschalten. Die wollen wir vor aller Öffentlichkeit Österreich‐Ungarn gegenüber wahren.
“Gentlemen — I have somewhere read a scornful word regarding a [German] vassalage to Austria-Hungary. This is fatuous. […] but we will not eliminate the Nibelung loyalty from our relation to Austria-Hungary. This we want to preserve towards Austria-Hungary in full public view.”
The term is adopted by emperor Wilhelm II of Germany as the German Empire declared war alongside Austria-Hungary on 1 August 1914. After the defeat of the Central Powers in 1918, the notion of th Dolchstoß (“Stab in the back”) also invoked the Nibelungen legend, invoking the cowardly murder of Siegfried.
Nibelungentreue was later, in East Germany during denazification and by the 1980s also in West Germany, applied (derogatively) to Nazi ideology, especially in connection with the Schutzstaffel motto, Meine Ehre heißt Treue. Used in this sense by Marxist commentators, the term describes a fanatical Germanic military loyalty associated with fascism and militarism.
Franz Führmann in 1955 wrote a poem called Der Nibelunge Not (“the plight/distress of the Nibelungs”, the Middle High German title of the Nibelungenlied) in which he portrays the Nibelungs as a Germanic Töterdynastie (“dynasty of killers”) who brought a curse on their descendants. The term is also occasionally found in English-language literature about Nazi Germany; thus, Steinberg (1990) describes Goebbels’ suicide as “a paroxysm of Nibelungentreue“.
Source: Wikipedia