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What is good service?

On World Quality Day – November 14, 2013 – the German Society for Quality presented the results of their survey on service. Reliability, with 92 points, was ranked highest by German consumers in terms of most important aspect of service.

“When Germans think of service they think of classic German virtues: reliability, puncutality (meeting schedule), and quality,” said Dr. Wolfgang Kaerkes, the society’s head.

Reliability is one of the very top characteristics of the German product philosophy. It is no wonder that they focus on reliability when developing products.

Process procedure

Process: Progress, advance; something going on; a natural phenomenon marked by gradual changes that lead toward a particular result; a series of actions or operations conducing to an end; the whole course of proceedings in a legal action. Middle English proces, from Anglo-French procés, from Latin processus.

Procedure: A particular way of accomplishing something or of acting; a series of steps followed in a regular definite order; a set of instructions for a computer that has a name by which it can be called into action; a traditional or established way of doing things. French procédure.

Process or procedure: Americans define a procedure simply as a subset of a process. A procedure describes how one executes a specific task within a process. Again, the what and the how are spelled out clearly. American procedures typically have the following elements: purpose and application, individual steps, parties responsible, and the documentation, so that the individual actions taken can be accessed at a later time.

Americans draw a clear line between a process and a procedure. A process describes broadly what an organization, group, small team or individual team member needs to do. A procedure describes not only a specific task within that overall process, but also how that task is to be executed.

An American procedure can be formulated broadly or narrowly. A broad formulation allows for some interpretation and creativity in executing a procedure. A narrow procedure description seeks to avoid interpretation. One should stick to the procedure strictly.

Repeal means Revise

The right to a speedy trial, the American expectation that conflicts within teams are resolved quickly, can indeed lead to judgements passed which are not ideal, optimal, right or even just.

Americans make decisions quickly, often hastily. But, if the decisions are narrow in scope – have been isolated – then they can be revised. There is time for reconsidering and revision. The parties involved in the decision can be brought back in.

This same logic applies to the American judicial system. It allows anyone sentenced in a court to appeal that sentence. An appeal is when the accused (and sentenced) can take their case from a lower to a higher court for review.

In the American business context, a team member who believes that the judgement is wrong, or the conflict resolution process was unfair, can ask to have that decision reviewed by next-level management or by a neutral third party within the company, typically the human resources department.

Underdog

One reason why Americans don’t mind losing an argument is that once they lose, they can be seen as the underdog. Underdogs are people who are considered unlikely to win. There is a long history in America of the Underdog finding support and overcoming difficult odds to ultimately win in the end.

In the 1960s and 1970s a cartoon superhero series about an underdog (that was even called “Underdog”) was very popular.

In 1980 the US Olympic hockey team, which was comprised of young and inexperienced players, played against the seasoned Russian Olympic team. Even though the Russian team was highly favored to win, the American team ultimately defeated them. This event later inspired the 2004 film “Miracle.”

Cowboys, as lone travelers in a foreign land, were often the underdogs in the cowboy/Indian conflicts in early American history, yet many of them were able to overcome the difficulties and survive.

At age 13, Bobby Fischer won a chess match against one of the leading American chess masters. That match became known as the “Game of the Century.”

underdog: a loser or predicted loser in a struggle or contest; a victim of injustice or persecution: a less powerful person or thing that struggles against a more powerful person or thing.

Robert Frost, the celebrated American poet, wrote in 1928: „I’m a poor underdog. But tonight I will bark with the great Overdog. That romps through the dark.“

Sore Losers

No culture raises its children to be sore losers: someone who cannot admit defeat, makes excuses, challenges the final results.

Americans certainly do not like a sore loser. Instead, they respect a losing political candidate, sports team, work colleague who admits defeat, neither blames others, nor complains about the election, game or job being „unfair.“

In fact, in America many a (temporary) loser has come back to become a winner, primarily because they blamed themselves, looked at their own errors, and then corrected them. And they remained persistent.

The converse is the gracious winner: the person, team or organization which does not boast, brag or celebrate in an exaggerated way. Most importantly, gracious winners go out of their way to compliment, even praise, their opponent. Gracious winners stay small, don‘t puff themselves up. Modesty.

Sore: causing pain or distress; painfully sensitive; tender, hurt or inflamed so as to be or seem painful; attended by difficulties, hardship, or exertion; angry, irked. From Middle English sor, from Old English sār; akin to Old High German sēr sore and probably to Old Irish saeth distress.

Gracious: marked by kindness and courtesy, tact and delicacy; characterized by charm, good taste, generosity of spirit, and the tasteful leisure of wealth and good breeding. Latin gratiosus, enjoying favor, agreeable, from gratia.

Der Weg ist das Ziel

Der Weg ist das Ziel. The path is the goal. Eastern thinking. Not Western. However, a figure of speech many Germans use, and an entry point into how they understand the importance of process, of how the work is done.

Prozesse. Processes. Garantie. Guaranty. Kein Werkzeug. Not a tool. Germans would say that a final product is only as good as the process which led to it. Process. how the work is done. And a process is only as good as the product it produces. Zwei Seiten einer Medaille. Two sides of the same coin. Processes. Not a tool.

If you work with Germans, you’ll know how intense and constant their focus is on how the work should be done. You’ll experience discussion after discussion, meeting after meeting, debate after debate. It can appear as if they are obsessed with process. All this at the expense of the user, of the internal or external customer. It can appear to threaten the very purpose, and success, of the activity.

But wait. When Germans engage about how the work is done, they are, in fact, talking about the customer, about how best to serve the customer. Two sides of the same coin. If you get the process right, you get the end product right. For the customer. In the German context, talking process is talking customer. The Germans may not use the term customer, or the term serve, or value. But this doesn’t mean that they are not focused on it.

For Germans true focus on the customer is focus on how to do the work right, correctly. The path is not the goal. In the West, the goal is the goal. The path gets you there. Chart that path carefully. Walk that path the right way. “The right way”, lots of room for discussion there.

proximity and dialogue

Power: Ability to act or produce an effect; legal or official authority, capacity, or right; possession of control, authority, or influence over others; a controlling group; physical might; mental or moral efficacy; political control or influence; the number of times as indicated by an exponent that a number occurs as a factor in a product; a source or means of supplying energy; the time rate at which work is done or energy emitted or transferred. From Anglo-French poer, pouer, from poer to be able, from Vulgar Latin *potēre, alteration of Latin posse potent.

Influence: An ethereal (other worldly) fluid held to flow from the stars and to affect the actions of humans; an emanation of spiritual or moral force; the act or power of producing an effect without apparent exertion of force or direct exercise of command; corrupt interference with authority for personal gain; the power or capacity of causing an effect in indirect or intangible ways. Latin influere to flow in.

Importance of sales/marketing: Americans place very high value on market- and customer-orientation. And orientation means listening to, understanding and interpreting, the needs of the customer. Meeting customer needs is the path to success.

Which means understanding and interpreting is the basis for making and delivering products and services. Understanding and interpreting requires proximity to and dialogue with customers. These are the primary functions of sales (account management) and marketing.

In its purest form, sales/marketing listens, interprets, then passes back into the organization to those responsible for the product/service portfolio. Who, in turn, pass back to colleagues in product development. Who, in turn, pass back to research and development.

From this perspective, everything flows from sales/marketing back into the organization. This puts sales/marketing in the lead.

Purpose of processes

Procedures, policies, guidelines, compliance, and other types of structure. In the end, however, most business cultures would agree that the purpose of processes and procedures is to structure how the work should be done, and allow for repeatability, consistency, and quality control.

Processes as a success factor: If asked which are the key success factors in any enterprise most Americans would name: market/customer orientation, innovation, speed, price, service. Seldom, if ever, would they cite internal business processes.

If American customers were asked which factors are key to them when choosing a product or service they would name, among others, value and service. Value is the relationship between quality and price. It would never occur to them to say the internal business processes of the company whose product or service they are purchasing (or workmanship).

In other words, although American companies have many processes and procedures, Americans are not inclined to believe that these will ensure success.

Standardization

The German Commission on Electronics and Information Technology is an independent, non-profit, national organization which standardizes practices in its industry.

The commission creates norms, sets standards for safety and represents Germany in several European and international norming bodies. Its work results are an integral part of German norms in the area of electronics.

The Association of German Engineers also sets standards, with over 2,000 by 2012. Voluntary experts manage the work and maintain close communications with German industry.

Abweichen

Duden, the German dictionary, defines abweichen as: to change direction; to be different, to differentiate.

Synonyms are: differ, deviate, vary, veer, depart, stray, drift, digress, swerve, aberrate. But also to be at variance, to go rogue.