Review of standard terms

AGB-Kontrolle. German courts review standard terms and conditions for fairness and strike out clauses that unreasonably disadvantage the other side — and they do it between businesses, not only against consumers. A German company cannot rely on having got a hard clause into its own paperwork. A court will read it and may simply remove it.

People buy from people

People buy from people they like. People don’t care how much you know until they know how much you care. Nobody buys a product, they buy a feeling. Three sayings in circulation across American sales training, and all three make the same claim: the transaction runs through the person.

Examining the working

German examination assesses the process as much as the answer. Apprentices are examined on practical execution before a chamber committee. Engineering students show the derivation. A right answer reached the wrong way is marked accordingly.

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