Verkaufsscheu

Verkaufsscheu. Sales shy.

Companies with a monopoly are the only ones who don’t need sales and marketing. All others need to fight for new customers on a daily basis. In Germany, too. But Germans don’t feel comfortable knocking on doors, even less so following up on an initial contact if the first response was skeptical.

Follow-up means making that second or third call, writing that second or third email, reaching out again. What’s the problem? Germans don’t like pushing their product or service, especially if they sense that the other party may not be interested. Often Germans are too polite, too slow, not aggressive enough.

Perhaps this is related to Germans identifying themselves strongly with their work. They want to stand fully and totally behind what they do. Sales also involves uncertainty, unpredictability, and situations for which one cannot fully prepare. The interactions can be short, spontaneous, shallow. Germans prefer predictability and depth.

On their Own

To be given a task in Germany is a form of advanced praise. It signals that one has the ability to complete it properly. It is a sign of competence. Every new task is also an opportunity to demonstrate that ability, perhaps even to surprise the boss and other colleagues with exceptional work results.

For Germans define themselves very much through their work. Recognition for solid work is for many just as important as compensation. A job well done in the German context, however, is work done independently, on one’s own. Help now and then from the team lead or advice from colleagues are seen as bothersome, unnecessary, possibly even hostile, as a form of doubt that the personal can do solid work, on their own.

Lästig, bothersome. Germans find follow up annoying, both for the team member who has to report on the status of their work, as well as for the team lead who has to ask if the work is being done properly. Both parties believe that they have better things to do. Namely, their work.

Figures of speech: Viele Köche verderben den Brei. Too many cooks ruin the porridge. Dazwischen Funken. Literally, to radio in intermittently. Figuratively, to stick your nose in someone else’s business.

Hesitation

In American culture, waiting until you have all of the information is considered so negative that there are many popular phrases and quotes that warn against this behavior. Some of the best known follow:

“He who hesitates is lost” – a person who spends too much time deliberating before acting will lose the chance to act at all. The first use of this phrase in the United States was in 1858 in The Autocrat of the Breakfast Table by Oliver Wendell Holmes, although the phrase was first used in England in 1712 in Cato by Joseph Addison.

Liars always hesitate – a person who hesitates before speaking is probably not telling the truth.

“Get skeptical!“

Skepsis is a commonly used word in German. The media, for example, uses it often: “German skepticism about the future of the Euro is increasing.” German skepsis here. German skepsis there. The broad population is always skeptical about things new.

To be skeptical from the outset is a legitimate approach in the German culture. To be skeptical is to be critical-minded. It means to take an objective, distanced view of things. It is neutral. One doesn’t have to take sides.

Germans are critical especially when it comes to their health: gene manipulated food products, electronic smog, chemical fertilizers, technical products which may or may not function properly.

It can appear as if Germans were fearful of all things new. Not true. They are simply aware, perhaps over-aware, of what they don’t know or of which questions remain unanswered. Germans will often say “Let’s not badmouth everything. Let’s just remain skeptical.” So how do Germans view the future? With a healthy portion of skepsis.

Knowledge and Integrity

Integrity is valued very highly in Germany. And the German are considered to be of high integrity, especially when it comes to their work.

German integrity was damaged by recent scandals in academia and medicine. The German Minister of Defense, Carl-Theodor Guttenberg, resigned from office after well-grounded claims cited him of plagiarism in his doctoral thesis of years ago.

Since then, another high-ranking German politician has resigned from office for the same reason. And a second member of Angela Merkel’s cabinet has resigned under investigation for plagiarism in her Ph.D. thesis. The German academic community is enraged. The integrity of their work has been called into question. The German public is no less disgusted.

A network of medical physicians is also under investigation for corruption. Surgeons have been paying bribes to general practitioners – family doctors – for referring their patients to them for operations, many of which were unnecessary.

Shocking for the German public. At a minimum, Germans expect the highest standards of integrity from the academic and medical professions.

Conscientious, diligent: Organizations with flat hierarchies rely on conscientious and diligent employees. These are people with very high standards, who under no circumstances tolerate suboptimal work, shortcuts or easy approaches, even those which could benefit them personally and professionally. The Germans take pride in being known for their diligence, scruples, honesty.

Figures of speech: Etwas mit seinem Gewissen vereinbaren. To be in agreement, in line with one’s own conscience. Mit bestem Wissen und Gewissen. With best knowledge and conscience. Gewissensbisse. Literally conscience bite.

Skepticism. German have a reputation for being skeptical. But the term skepsis is positive in Germany. It means to first ask critical questions before agreeing to something. And until those questions are answered, Germans remain doubtful. Their skepsis is often misunderstood as rejection. It is simply distance, reticence, reluctance, caution.

Figures of speech: Bedenken in den Wind schlagen. To toss doubt or misgivings to the wind. Den Tag nicht vor dem Abend loben. Don’t praise the day before the night has arrived. Nicht auf die leichte Schulter nehmen. Literally don‘t accept things on a light shoulder, meaning don’t underestimate the situation.

Conversation as Interview

Germans like to get to the point quickly. They are more interested in the content than the person. They know before the meeting what they want to learn, hear, the information they seek. The conversation is often more of an interview than a discussion, as if they came prepared with a list of questions.

Figures of speech: Es gibt keine blöden Fragen. Es gibt nur blöde Antworten. There are no stupid questions. There are only stupid answers. Gut gefragt, ist halb gewonnen. The right question is half the right answer. Fragen kostet nichts. Asking doesn’t cost anything. Fangfrage. Trick question.

Löcher in den Bauch fragen. Literally translated: to shoot holes (with questions) in the other person‘s stomach. Preisfrage. Price question. Das kommt nicht in Frage. Literally, that does not come into question, or absolutely not.

“At any given time“

Americans like their way of entering into and managing agreements. Flexibility is critical. They move fast, change directions just as quickly. Americans reassess constantly, initiate and react. All this, often with many people involved: colleagues, business partners, customers.

Fluid, flexible, fast. So, too, the agreements Americans enter into. Agreements change. High priority, low priority. Now, later. This way, that way. Yes becomes no. No becomes yes. Whatever gets the job done.

Americans are practical and pragmatic. At times uncoordinated, sloppy, ill-planned, impatient. It’s a big country. There is a lot going on. Agreements are what they are, at any given time.

“Just say no“

The American reluctance to say no starts very early in life. Even children have difficulty using this word. It was this reluctance that prompted the War on Drugs campaign to encourage children to avoid drugs with the slogan Just Say No (to drugs) during the 1980s and 1990s. As difficult as it might seem to believe, many American children would never have considered just saying no as an option without someone telling them explicitly.

Tesla’s Bane

In 1885 Nikola Tesla, who had recently immigrated to the US from Serbia, told his employer Thomas Edison that he could redesign Edison’s direct current generators, greatly improving both their service and cost. Hearing this, Edison remarked: “There’s fifty thousand dollars in it for you if you can do it.”

Even though Edison’s company had a reputation for being tightfisted, Tesla took him at his word, and after he completed the task, Edison refused to pay him the money. Instead, Edison told Tesla that he was only joking, and offered him a $10 per week raise for his current $18 per week salary. Insulted, Tesla immediately resigned.

bane: death, destruction; woe; a source of harm or ruin, a curse. Middle English, from Old English, akin to Old High German death. First Known Use: before 12th century

tightfisted – parsimonious; stingy; tight; mean; miserly. Origin from 1835-45.

Pitch in

It is typical for adolescent Americans to have their first jobs working for their neighbors. Grade school children often take care of their neighbors’ pets when the neighbors are on vacation, while older children tend to find employment as babysitters and lawn mowers.

Block parties (parties exclusively for people living in a neighborhood) are also common. They give neighbors a chance to get to know each other, which makes them more comfortable to help each other.

Additionally, if one of the neighbors experiences a sudden misfortune (death of a family member, lost job, etc.), it’s common for the other neighbors to pitch in bringing the person food and other small gifts for a couple of weeks following the incident.

pitch in (verb): to begin to work; to contribute to a common endeavor. First known use was in 1843. Synonyms include chip in, kick in, contribute.

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